Microsoft Corporation Goes Big With Surface Pro 3

Microsoft  (NASDAQ: MSFT  ) took to the stage this week to unveil its latest and greatest Surface tablet, the Surface Pro 3. The full-featured device runs Windows 8.1 Pro and is powered by an Intel processor. That also means that the Surface Pro 3 can run all legacy applications.

During the presentation, Microsoft primarily compared it to other laptops such as Apple's (NASDAQ: AAPL  ) MacBook Air instead of stacking it up against competing tablets. That shows that Microsoft wants to position the Surface Pro 3 more against laptops than tablets, even though it will inevitably compete with both form factors.

Despite expectations, Microsoft did not unveil a Surface Mini to target the smaller tablet market. That makes strategic sense since the high-end enterprise market is already Microsoft's bread and butter, while the low-end consumer market is not. The company reportedly decided to play it conservatively because management did not think the Surface Mini would be differentiated enough to be successful.

In this segment of Tech Teardown, Erin Kennedy discusses Surface Pro 3 with Evan Niu, CFA, our tech and telecom bureau chief.

Leaked: Apple's next smart device (warning, it may shock you)
Apple recently recruited a secret-development Dream Team to guarantee their newest smart device was kept hidden from the public for as long as possible. But the secret is out...and some early viewers are even claiming its everyday impact could trump the iPod, iPhone, AND the iPad. In fact, ABI Research predicts 485 million of these type of devices will be sold per year. But one small company makes this gadget possible. And their stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!


Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2970715, ~/Articles/ArticleHandler.aspx, 10/25/2014 5:00:04 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement