As more consumers migrated to smartphones, Zillow (NASDAQ:ZG) seamlessly made the shift to mobile and has been thriving. Is this still the most important part of the Zillow growth story?

In the following video, Motley Fool analyst Brendan Byrnes sits down with Spencer Rascoff, CEO of Zillow, to discuss the three most important things Zillow investors need to watch over the course of the next year. Rascoff believes whoever wins the consumption of real estate information on the mobile device will end up with most of the $20-30 billion in advertising revenue in and around the home.

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BRENDAN BYRNES:

And last question. For a Zillow investor watching out there — maybe three metrics that they need to keep an eye on for the next year or so coming up.

SPENCER RASCOFF:

Well, advertisers follow audiences, so audience growth, especially on mobile is critical to our future success. Other key metrics would be just mobile usage. The real estate consumer started offline by looking at newspaper classifieds to see what was for sale. A couple of years ago he moved online to look on the Internet to see what was for sale. Now he's moved onto the smartphone. And whoever wins the consumption of real estate information on the mobile device — they will end up with most of the $20-30 billion in advertising revenue in and around the home.

BRENDAN BYRNES:

Spencer Rascoff, CEO of Zillow. Thank you so much for your time.

SPENCER RASCOFF:

Thank you.

Editor's Note: A previous version of this transcript incorrectly stated that the advertising revenue in this market is $20-30 million. The Fool regrets the error.

Brendan Byrnes has no position in any stocks mentioned. The Motley Fool recommends Zillow. The Motley Fool owns shares of Zillow. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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