As more consumers migrated to smartphones, Zillow (NASDAQ: Z ) seamlessly made the shift to mobile and has been thriving. Is this still the most important part of the Zillow growth story?
In the following video, Motley Fool analyst Brendan Byrnes sits down with Spencer Rascoff, CEO of Zillow, to discuss the three most important things Zillow investors need to watch over the course of the next year. Rascoff believes whoever wins the consumption of real estate information on the mobile device will end up with most of the $20-30 billion in advertising revenue in and around the home.
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And last question. For a Zillow investor watching out there — maybe three metrics that they need to keep an eye on for the next year or so coming up.
Well, advertisers follow audiences, so audience growth, especially on mobile is critical to our future success. Other key metrics would be just mobile usage. The real estate consumer started offline by looking at newspaper classifieds to see what was for sale. A couple of years ago he moved online to look on the Internet to see what was for sale. Now he's moved onto the smartphone. And whoever wins the consumption of real estate information on the mobile device — they will end up with most of the $20-30 billion in advertising revenue in and around the home.
Spencer Rascoff, CEO of Zillow. Thank you so much for your time.
Editor's Note: A previous version of this transcript incorrectly stated that the advertising revenue in this market is $20-30 million. The Fool regrets the error.