Ecigs Help Smokers Quit: Key Investor Takeaways

Lorillard Inc. and Altria Group Inc. are two companies looking to benefit from ecigs' popularity among those who are trying to quit traditional smoking.

May 31, 2014 at 11:59PM

A recent article published by Reuters stated, "Smokers trying to quit are 60 percent more likely to report success if they switch to e-cigarettes than if they use nicotine products like patches or gum, or just willpower."

That's great news for ecig makers, such as market leader Lorillard (NYSE:LO), whose blu ecigs are very popular with about a 45% market share in the U.S., as well as Altria (NYSE:MO).

In this episode of The Motley Fool's health-care show Market Checkup, analysts David Williamson and Michael Douglass talk about the future of ecigs, the problems manufacturers may face from lawmakers, and the rise of vaporizers.


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David Williamson has no position in any stocks mentioned. Michael Douglass has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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