Groupon, (NASDAQ: GRPN ) , once the darling of Wall Street, has seen its shares plummet since reaching an all time high over $25 a share in 2011 to under $6 recently. This share price performance, which has included a 52% drop in 2014 alone, has been despite impressive revenue growth at the online-coupon and deal site. The problem, to put it simply, comes down to profitability. Despite revenues rising from just $14.5 million in 2009 to a whopping $2.57 billion in 2013 the company has yet to post a profit since it was created in 2008. Investors have since lost faith in the company's ability to generate returns for shareholders who have sent its shares into a nosedive.
Despite these issues, is it possible that Groupon is just beginning to come into its own thereby making its shares a tremendous bargain for Foolish investors brave enough to step up to the plate? True investors know that long-term success doesn't come from short-term price movements but from long-term business success so Motley Fool Consumer Goods Analyst Sean O'Reilly informs investors as to what they should focus on to determine the suitability of investing in Groupon for the long term.
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