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Would You Rather Short JCPenney or Buy Netflix?

Could there possibly be a more interesting match up? On one hand you have J.C. Penney (NYSE: JCP  ) , a famed retailer that made several missteps in recent years. After two consecutive quarters of notable improvement many now say the company is poised for a sharp comeback, while others still voice their doubts.

On the other is Netflix (NASDAQ: NFLX  ) , the Internet television streamer who supplies a large slice of the US population with some of its favorite television shows and movies. Netflix is no stranger to grand gaffes either (think Qwikster), but the stock's run since those troubled times is nothing short of incredible.

So what would you do?
Do you short J.C. Penney stock amid swirling optimism or do you buy Netflix on the possibility it can captivate the world similar to how it captivated the U.S.? Join consumer goods analysts Mark Reeth and Michael Finarelli in this edition of "Would you rather."

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  • Report this Comment On June 02, 2014, at 12:56 PM, dapperone wrote:

    Why would you choose to short a stock that is potentially a short squeeze? It is currently so heavily shorted that there are no shares currently available for shorting at Schwab, which means that they would have to be borrowed externally at higher cost. I suspect that a similar situation exists at other online brokerages.

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Michael Finarelli

Motley Fool Consumer Goods analyst, Mike Finarelli is a formerly devout value investor who now believes that value is in the eye of the beholder and paying closer to fair price for exceptional businesses with wide moats trumps all.

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Related Tickers

8/31/2015 4:01 PM
JCP $9.11 Up +0.17 +1.90%
J.C. Penney Compan… CAPS Rating: *
NFLX $115.03 Down -2.60 -2.21%
Netflix CAPS Rating: ***