Bad Stock News for Surfers and Doughnut-Eaters, but Great Auto Sales for America on Tuesday

The three things you need to know on June 4.

Jun 3, 2014 at 11:00PM

We know you're busy prepping your finest maple syrup and Molson brews in preparation for the Stanley Cup finals -- because it's probably going to be more entertaining than Wall Street's Tuesday performance. The Dow Jones Industrial Average (DJINDICES:^DJI) dipped 21 points, despite some interesting corporate earnings and some solid econ data.

1. Quiksilver gets punished after earnings report
Quiksilver, Roxy, and DC are three brands that give you the swag in your California beach town, but they're totally out with Wall Street on Tuesday. Surfing and skateboarding apparel maker Quiksilver  suffered a plain old market beat-down after reporting lower sales and widening losses in its recent quarter.

The stock price fell from $5.80 to $3.41 -- a 41% faceplant. Sales fell from February through April across each of the three brands and 9% overall. Not only did each brand have shrinking sales, but each region of the world suffered compared with last year as well. What's worse is that the loss of $33 million from last year's quarter dove to $46 million in the red this year. 

The takeaway is that the turnaround effort embarked on last year to focus on core brands and reduce costs is not enough. Something must drive sales growth, too. Clearly, consumers aren't buying board shorts and graphic skating tees like they used to, so Wall Street drastically recalculated its expectations of future profits with the 41% devaluation.

2. Spring arrives for car market as May auto sales jump 11%
Car buyers are unfazed by the lukewarm economy and by General Motors' (NYSE:GM) huge recalls. May auto sales in the U.S. were awesome -- an overall jump of 11% from last year. Car-buyers stormed out of their frozen living rooms into the warm spring car lots to buy American. GM sales rose 13%, Ford (NYSE:F) was up 3%, and Chrysler led all with a 17% rise. The lattermost company is owned by Italian Fiat now, but it was boosted by sales of the native American Jeep Cherokee.

General Motors: What recall? Despite revelations that GM cars might turn off mid-joyride (which led to millions upon millions of recalls this year), the car company's reputation appears unfazed. Perhaps consumers don't realize the Chevrolet, Buick, GMC, and Cadillac cars they're buying are the GM brands they hear about in the news -- May sales rose 13% from last year to the best month since August 2008.

Ford's 3% growth was the weakest of the American brands. Sales of the all-important F-150 pickup truck fell from last year by 4%, but the next-generation model is coming soon. It was still Ford's best May since 2004, so both Ford and GM stock rose over 0.6%.

3. Krispy Kreme stock suffers sugar shock
Which is worse for your health: Krispy Kreme doughnuts or Krispy Kreme (NYSE:KKD) stock? After shares of the sweets legend fell 14.8% Tuesday following the company's Monday evening earnings report release, we bet your doctor and your broker would be in agreement -- the company announced a nibble-worthy $121.6 million in first-quarter revenue, which was less than 1% more than the same period last year.

Like Target, Wal-Mart, and other retailers, Krispy Kreme blames the winter weather for deterring customers from coming to its stores, most of which require a car to get to. Although sales at franchised locations gained slightly by 4.5%, sales at non-franchised stores fell 1.5% and international sales dropped 4.5% over the past three months. What's scaring investors further, though, is that Krispy Kreme ain't sugar-coating things, dropping its revenue projections for the rest of the year.

As originally published on MarketSnacks.com

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Jack Kramer and Nick Martell have no position in any stocks mentioned. The Motley Fool recommends Ford and General Motors and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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