Can Canadian smartphone fallen star BlackBerry (NASDAQ:BBRY) bounce back under the leadership of turnaround artist John Chen?
That's the billion-dollar question.
BlackBerry has clearly bid adieu to its former life as a smartphone maker in favor of a potentially brighter future as a provider of various software and services, including its increasingly popular in-car software. More broadly, BlackBerry signaled that it intends to leverage its ONX-based software to tap into technology's most important trend du jour -- the Internet of Things.
Google goes after BlackBerry
Enter search and mobile software giant Google (NASDAQ:GOOG) (NASDAQ:GOOGL), which is thinking of making its own push into the same in-car software space that BlackBerry currently dominates.
Google recently launched its Open Auto Alliance, a nod to the Open Handset Alliance that it introduced as it took Android mainstream, which also helped contribute to BlackBerry's smartphone downfall. Now, with its Open Auto Alliance, Google appears poised once again to bring its Android OS into automobiles. Moreover, Google's Open Auto Alliance could be just the first move Google has in the works to attack BlackBerry and its broader Internet-of-Things ambitions before it truly gets started.
In the following video, tech and telecom specialist Andrew Tonner discusses Google's recent move and one key advantage that Google enjoys over BlackBerry in this emerging software battleground.
A better way to play the coming Internet of Things boom
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Andrew Tonner owns shares of Apple. The Motley Fool recommends and owns shares of Amazon.com, Apple, and Google (A and C shares). Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.