Welcome to the next vision for Apple TV? At its recent World Wide Developers Conference, Apple (NASDAQ:AAPL) introduced a new low-level 3-D graphics API called Metal that could be integrated into Apple TV down the road. While Metal could give obvious advantages in mobile, its promise of console-like graphics provides an an intriguing advantage should Apple release a new Apple TV that was more powerful and featured a television App Store.
As stated by AnandTech, a website with deep hardware and chip expertise, "a closed ecosystem in turn means that Apple can achieve a level of OS, hardware, and programming language integration that no one else can achieve."
Which is to say, because Apple has a fully vertical ecosystem designing everything from its A7 central processor to the operating system, a graphics API optimized just for Apple devices could be a major performance advantage, especially with gaming.
Apple so far has only approached the television by selling Apple TV at $100. Yet consoles like Microsoft's (NASDAQ:MSFT) Xbox One and Sony's PlayStation 4 retail for $400 and over. So far, consoles running mobile operating systems such as the Kickstarter-backed Ouya have been failures.
An Apple system wouldn't have the same appeal as Microsoft's Xbox One to the gaming community. However, if it was marketed as a general entertainment device first, and promised console-like graphics and a robust App Store full of games second, it could be a powerful differentiator from rival TV offerings like Roku. Not only that, but it could be the kind of feature that allows Apple to sell an Apple TV for more than $100.
In the following video, The Motley Fool's Alison Southwick talks to Fool tech analyst Eric Bleeker about Apple's new Metal graphics.
Alison Southwick and Eric Bleeker, CFA, has no position in any stocks mentioned. The Motley Fool recommends Amazon.com and Apple and owns shares of Amazon.com, Apple, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.