The Clorox Co. Is a Great Dividend Stock for 3 Simple Reasons

Finding a good dividend stock can be easier said than done. Fortunately, there are a number of clear signals that suggest whether or not a particular stock is a good fit for the portfolio of an income investor.

Is Clorox (NYSE: CLX  )  one of them? In the video below, Motley Fool contributor John Maxfield explains why it is.

In the first case, the popular consumer-goods company has paid uninterrupted dividends for 37 consecutive years, making it highly unlikely it'll break this streak anytime soon. Second, Clorox's quarterly payout has increased consistently since at least the mid-1980s. And third, its payout ratio is 64%, which is a comfortable percentage that leaves room for both organic share price appreciation and future dividend growth.

Want to learn more? Check out the following video, in which John delves deeper into the reasons that dividend investors love Clorox.

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