Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Reynolds to Roll Out E-Cigarettes Nationwide Next Week

Reynolds American (NYSE: RAI  ) announced today that it will begin distributing its e-cigarette line nationwide starting Monday, nearly a year after the VUSE product launched in Colorado and several months after it went on sale in Utah.

Reynolds, via subsidiary R.J. Reynolds Vapor Company, will starting selling its VUSE Digital Vapor Cigarette across the country at "selected retail outlets," with plans for additional distribution as the year progresses, according to the company press release. E-cigarettes heat liquid containing nicotine.

"We are proud to expand our distribution of VUSE and offer adult smokers across the nation the most technologically advanced and best-performing digital vapor cigarette on the market," said R.J. Reynolds Vapor Company President Stephanie Cordisco in today's press release.

According to the press release, VUSE has seen success during rollouts in Colorado and Utah over the past year, "quickly [becoming] the best-selling vapor product in both states." As an important nod to customer loyalty (and something investors want to watch), the press release also noted that those sales included "high levels" of repeat purchases. The press release included no figures.

The VUSE Solo includes a flavor cartridge in original or menthol, a rechargeable power unit and a USB charger. Each VUSE cartridge lasts about the equivalent of one pack of traditional cigarettes, according to the company.

Tobacco companies have been aggressively entering the e-cigarette market in recent years in a race to stay relevant. While Reynolds American has seen initial success with its VUSE line, this national roll-out could prove to be the real test for its latest product.

Discover a top stock pick for 2014
Every year, The Motley Fool's chief investment officer hand-picks 1 stock with outstanding potential. Just click here to download your free copy of "The Motley Fool's Top Stock for 2014" today.

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2997066, ~/Articles/ArticleHandler.aspx, 9/5/2015 8:38:31 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Justin Loiseau

Energy and Macroeconomic Specialist keeping investors up to date with macro news, utilities, and good companies doing good things.

Today's Market

updated 11 hours ago Sponsored by:
DOW 16,102.38 -272.38 -1.66%
S&P 500 1,921.22 -29.91 -1.53%
NASD 4,683.92 -49.58 -1.05%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/4/2015 4:00 PM
RAI $41.82 Down -0.39 -0.92%
Reynolds American,… CAPS Rating: ****