If you're a tech investor, it's important to study the financials of the companies you follow. Knowing not only sales level and profitability of companies, but also the rate of growth for those metrics is extremely important. 

While investors need to study financials, it's also just as important to look at the big pictureYou need to understand the total size of end markets that companies sell in to. 

In the This Week in Tech video below, The Motley Fool's general manager, Eric Bleeker, and tech bureau chief, Max Macaluso, talk about the consumer spending landscape. They focus in on data from researcher GfK, which highlights consumers spending in different categories. That data is especially important for Apple (NASDAQ:AAPL) investors, as it gives a good look into where the company's growth could come from in the years ahead. It can be found in the Tweet below. 

GfK points to smartphone spending being 38% of consumer technology spent this year. That dwarfs the 12% slated to be spent on LCD televisions. It is also significantly larger than the 20% of spending in a catch-all "other" category, which happens to be the category a future iWatch release would fall in. 

As Eric notes, the chart is a fantastic reminder that while a device like an iWatch could be a nice revenue driver in the year ahead, its impact pales in comparison to the release of a larger screen iPhone 6 that could steal market share in the smartphone category that dominates consumer spending. 

To see their full thoughts on what this data means for investors, watch the video below. 

Leaked: Apple's next smart device (warning, it may shock you)
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!


Eric Bleeker, CFA has no position in any stocks mentioned. Max Macaluso, Ph.D. owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Compare Brokers