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A Fool Looks Back

Tesla Motors  (NASDAQ: TSLA  )  has revved back into investor fancy, but a fiery crash in which a Model S sedan split in two early Friday morning may paint the electric-car manufacturer in an unflattering light again. 

We should be clear that this was a Tesla that was reportedly stolen from a Tesla lot, taken on a joyride that ended with a police chase. According to a witness, the Tesla smashed into a pole at an alarming speed, making the car's fracturing and eventual fire less of a fear for casual drivers and legal owners. 

However, after taking a hit last year following an unfortunate string of fires in Tesla sedans, this probably isn't the way that Tesla wants to be remembered during the holiday weekend. On a day when everyone was gearing up for fireworks, the unfortunate chase that took place in Friday's early hours isn't the kind of pyrotechnics display that Tesla was hoping to be associated with this time. 

There shouldn't be much in terms of investor reaction come Monday, but it's one more time Tesla will have to distance itself from a unique situation involving one of its costly all-electric plug-in vehicles. 

Briefly in the news
And now let's look at some of the other stories that shaped our week.

  • Twitter  (NYSE: TWTR  )  is testing a "Buy Now" button that could offer the social-media giant a new way to monetize its healthy traffic. Twitter shares are trading well below their post-IPO highs, placing more emphasis on new ways to generate revenue.    
  • Keurig Green Mountain  (NASDAQ: GMCR  )  is teaming up with Nestle to put out Coffee-Mate K-Cups. They will be the first Keurig portion pack to combine creamer and coffee. Keurig Green Mountain will begin selling the creamy Nestle K-Cups in the fall through, following it up with a retail rollout early next year.  
  • Plug Power  (NASDAQ: PLUG  )  closed out the first half of the year as one of the market's biggest winners. The fuel-cell specialist saw its shares more than triple through the first six months of 2014. Plug Power is still losing money, but analysts see it turning profitable next year.  

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Apple recently recruited a secret-development "dream team" to guarantee that its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are even claiming that its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts that 485 million of these devices will be sold per year. But one small company makes this gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and to see Apple's newest smart gizmo, just click here!

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  • Report this Comment On July 05, 2014, at 4:19 PM, ilovejesus wrote:

    RE; Tesla as a Police officer with 8 years experience, other than a tank no vehicle involved in a high speed pursuit reaching speeds over 100mph. with the force causing the vehicle to SPLIT in two.....................this has nothing to do with the tesla vehicle designee. Any car would have the same results. We don't design civilian cars to survive such trauma.

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Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

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Rick Munarriz

Rick has been writing for Motley Fool since 1995 where he's a Consumer and Tech Stocks Specialist. Yes, that's a long time. He's been an analyst for Motley Fool Rule Breakers and a portfolio lead analyst for Motley Fool Supernova since each newsletter service's inception. He earned his BBA and MBA from the University of Miami, and he now lives a block from his alma mater.

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