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Is BlackBerry Ltd. Destined for Greatness?

Investors love stocks that consistently beat the Street without getting ahead of their fundamentals and risking a meltdown. The best stocks offer sustainable market-beating gains, with robust and improving financial metrics that support strong price growth. Does BlackBerry (NASDAQ: BBRY  ) fit the bill? Let's look at what its recent results tell us about its potential for future gains.

What we're looking for
The charts you're about to see tell BlackBerry's story, and we'll grade the quality of that story in several ways:

  • Growth: are profits, margins, and free cash flow all increasing?
  • Valuation: is share price growing in line with earnings per share?
  • Opportunities: is return on equity increasing while debt to equity declines?
  • Dividends: are dividends consistently growing in a sustainable way?

What the numbers tell you
Let's look at BlackBerry's key statistics:

BBRY Total Return Price Chart

BBRY Total Return Price data by YCharts.

Passing Criteria

3-Year* Change 


Revenue growth > 30%



Improving profit margin



Free cash flow growth > Net income growth

(188%) vs. (273%)

Fail (no growth)

Improving EPS



Stock growth (+ 15%) < EPS growth

(75.2%) vs. (280%)


Source: YCharts. * Period begins at end of Q1 (May) 2011.

BBRY Return on Equity (TTM) Chart

BBRY Return on Equity (TTM) data by YCharts.

Passing Criteria

3-Year* Change


Improving return on equity



Declining debt to equity

Raised in 2013


Source: YCharts. * Period begins at end of Q1 (May) 2011.

How we got here and where we're going
BlackBerry has been the poster child for yesterday's technology for some time, but it slipped even farther from its underwhelming 2013 score to earn no passing grades at all in its second assessment. The BlackBerry "turnaround" has been an ongoing story for some time, but simply cutting costs has not done anything to boost the once-dominant smartphone maker's fortunes. Is there something behind the hoped-for second coming of BlackBerry? Will consumers and the market completely abandon the Canadian smartphone maker's devices in favor of Apple (NASDAQ: AAPL  ) and Google (NASDAQ: GOOG  ) (NASDAQ: GOOGL  ) Android devices, which now comprise a nearly indomitable duopoly in the market BlackBerry once dominated? Let's dig a little deeper to find out what lies ahead.

Investors have gotten a wild ride on BlackBerry shares this year, from a quick surge to a near-50% gain in January to a complete collapse back to zero following underwhelming earnings and an end to its carrier relationship with T-Mobile, only to enjoy a second rebound after a surprising fiscal first quarter made "turnaround" again the word of the year for a company many had left for dead.

BlackBerry has all but admitted that it will never again be a leader in hardware, which brought in only 39% of the first quarter's top line, compared to 54% from services. This is despite an improvement in unit sales, from 1.3 million in the fourth quarter to 1.6 million in the first. The company even managed to improve its balance sheet, reducing long-term debt while simultaneously boosting cash on hand thanks to painful cost reductions that trimmed expenses by 60% in just three months.

BlackBerry's Messenger app has become one of the company's biggest opportunities, a secure enterprise-focused messenger for businesses that don't feel comfortable with their employees communicating through iOS' or Android's default messaging apps. In keeping with its (long-overdue) shift toward software, BlackBerry has also paired with to offer Amazon's Appstore on BB10 phones. This helps address a glaring discrepancy between the variety of apps on BlackBerry's native platform and the millions on the iOS App Store or on Google Play, but Fool writer Adam Levine-Weinberg doesn't expect this deal to help the BB10 platform, which has failed to gain traction since its launch and which seems to have been set as an inferior smartphone option in most consumers' minds. More apps might give existing BB10 owners more to do with their phones, but they probably won't entice buyers looking for smartphones that will work well with their increasingly diverse collection of connected devices.

While BlackBerry may never be a smartphone leader, its technological aptitude could lead to success in other fields. The company's new strategy, focusing on secure enterprise services, has led it to invest in a health-care network and to develop something called Project Ion, which is an effort to establish leadership in the burgeoning Internet of Things. BlackBerry's secure software expertise is well suited for deploying a vast network of connected things that won't be susceptible to hacking. Project Ion is not yet developed enough for investors to do more than gamble on its potential -- but if BlackBerry becomes a leading software supplier for the Internet of Things, it could certainly reach heights not seen since pre-iPhone days.

Putting the pieces together
Today BlackBerry has few of the qualities that make up a great stock, but no stock is truly perfect. Digging deeper can help you uncover the answers you need to make a great buy -- or to stay away from a stock that's going nowhere.

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Read/Post Comments (4) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 07, 2014, at 2:05 PM, chrispycrunch wrote:

    (BBRY) is worth over $20. I have a $30 two-year target which I believe Chen will achieve. Time will tell.

  • Report this Comment On July 07, 2014, at 2:52 PM, criticalfool wrote:

    Blackberry has huge upside, may see triple digits in the long run, $40-$60 in short term.

  • Report this Comment On July 12, 2014, at 9:54 AM, PeakOilBill wrote:

    A risky investment, but the Internet of things connection could send it through the roof. You could lose your entire investment, or make an absolute killing in less than 4 years with this one. It could be acquired for an instant pop too.

  • Report this Comment On July 12, 2014, at 10:16 AM, PeakOilBill wrote:

    The possible relationship with the Internet of things could send it through the roof. Or in a couple of years, it could be out of business. I doubt that will happen, but it could. The potential reward is probably worth taking the risk with some money you can afford to lose, because the potential reward is just too great. Many big thinkers say the Internet of things will soon begin to grow exponentially. (I can't see it, but I missed the ipod.) Should they be right, and you get a protected piece of that, you will become a lot richer than you are now. Blackberry might be a way to do that. A couple of the guys on CNBC said it will double within a few months. We'll see. It might be a takeover target.

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Alex Planes

Alex Planes specializes in the deep analysis of tech, energy, and retail companies, with a particular focus on the ways new or proposed technologies can (and will) shape the future. He is also a dedicated student of financial and business history, often drawing on major events from the past to help readers better understand what's happening today and what might happen tomorrow.

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