Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



These Are the Tactics Apple and Use to Destroy the Market

It takes something different to succeed in business these days, and Apple (NASDAQ: AAPL  ) and (NASDAQ: AMZN  ) understand this. That's according to Gary Shapiro, author of Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses.

AMZN Chart

AMZN data by YCharts

Shapiro is president and chief executive officer of the Consumer Electronics Association, and has studied businesses for over 30 years. In that time, he's seen a dramatic shift in the speed and tactics companies need to act and react to a shifting marketplace. Ironically, these new-age tactics employed by Apple, Amazon, and others, date back hundreds of years to the ninjas of feudal Japan.

I spoke with Shapiro at the huge 2014 International CES in Las Vegas, where thousands of companies gather to show off their latest innovations. In this video, Shapiro explains how Apple and Amazon had leadership that was quick, team-oriented, and always willing to change plans.

As these and other successful businesses were rising in stature and gobbling up market share, they shunned the previous "me-too" copycat mentality. They blazed their own trails, and were able to test, get responses, and change quickly.

Looking for the next Apple and Amazon
Motley Fool co-founder David Gardner found Apple and Amazon early, and Motley Fool Stock Advisor members who followed his recommendations have seen extraordinary gains. You're invited to join him as he continues to seek out and buy innovative companies before Wall Street catches on. Right now you can try the service free for 30 days, giving you full access to every stock pick. Click here for more information.

Read/Post Comments (1) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 3019721, ~/Articles/ArticleHandler.aspx, 8/29/2015 1:02:08 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Rex Moore

Rex Moore spent his formative years in Texas, and fought beside Davy Crockett at the Alamo. He currently travels the globe for TMF, bringing back video reports on conferences and companies that matter for investors.

Today's Market

updated 15 hours ago Sponsored by:
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 1.21 0.06%
NASD 4,828.33 15.62 0.32%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

8/28/2015 4:00 PM
AAPL $113.29 Up +0.37 +0.33%
Apple CAPS Rating: ****
AMZN $518.01 Down -0.36 -0.07% CAPS Rating: ***