Why Garmin Ltd., Kraft Foods Group, Inc., and Coach, Inc. Are Today’s 3 Worst Stocks

All three of today's laggards boast hefty dividends, but dividends alone weren't winning over investors today

Jul 9, 2014 at 7:37PM
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The stock market reversed a two-day slide on Wednesday after minutes from the Federal Reserve's June policy meeting were released, reassuring investors that interest rates will remain low for some time. Following a stellar jobs report last week, Wall Street was fearful that the U.S. central bank might start raising rates sooner than previously expected. Although markets were generally bullish today, shares of Garmin (NASDAQ:GRMN), Kraft Foods (NASDAQ:KRFT), and Coach (NYSE:COH) finished deeply in the red on Wednesday, even as the S&P 500 Index (SNPINDEX:^GSPC) added 9 points, or 0.5%, to end at 1,972.

Garmin was by and large the S&P's worst performer today, shedding 4.6% after an analyst badmouthed the stock. Pacific Crest downgraded the stock to underperform from sector perform, citing stiff competition from the likes of GoPro and Apple products as the primary catalysts. From a consumer standpoint, Garmin's vulnerability here is old news, as sexier, sleeker, smaller products from stronger brands continue to win over the hearts of consumers. That said, Garmin's consumer-facing business isn't its focus, and its tools are still widely used in the automotive and aerospace industries.

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Cool Whip is just one of the many fine brands under the Kraft umbrella. Image Source: Kraft Foods

Kraft Foods, of course, has no industrial presence to speak of -- its strengths lie solely and squarely within the consumer market. Shares lost 1.6% on Wednesday, in what was mostly attributable to the stock going "ex-dividend" today. Kraft Foods doles out its hefty 3.5% annual dividend in quarterly payments, which are given to every shareholder who holds the stock at the end of a given date. The day after that is considered the "ex-dividend" date, which exposes the stock to negative pressure as short-term investors sell shares but still ensure their next quarterly dividend payment.

Lastly, shares of the struggling luxury fashion retailer Coach fell 1.4% on Wednesday. Wall Street seemingly loathes this stock more and more by the day, and today's downgrade from Buckingham Research was no exception. Just as rival Michael Kors is heating up, Coach's business is stagnating, and the company said last month that it would be closing about 70 stores in North America alone as it attempts to become a leaner, more profitable outfit. That'll be tough to do with same-store sales plunging by double-digit percentages and Coach's brand strength in a time of crisis. Until Coach starts turning things around, it's difficult to justify a reason to believe in this company in either the long or short term.

Top dividend stocks for the next decade
While Garmin and Kraft may not be the highest-growth names in the markets, they both dish out nice dividends. The smartest investors know that the right dividend stocks simply crush their non-dividend paying counterparts over the long term. That's beyond dispute. They also know that a well-constructed dividend portfolio creates wealth steadily, while still allowing you to sleep like a baby. Knowing how valuable such a portfolio might be, our top analysts put together a report on a group of high-yielding stocks that should be in any income investor's portfolio. To see our free report on these stocks, just click here now.

John Divine owns shares of Apple and Michael Kors Holdings. You can follow him on Twitter, @divinebizkid, and on Motley Fool CAPS, @TMFDivine.

The Motley Fool recommends and owns shares of Apple, Coach, and Michael Kors Holdings. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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