What do GoPro, Coca-Cola (NYSE:KO), Amazon (NASDAQ:AMZN), Whole Foods (NASDAQ:WFM), and Twitter have in common? They're all stocks MarketWatch analyst Jeff Reeves thinks are great brands but bad investments.

In this segment of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth and analyst Michael Finarelli discuss whether Reeves is right in his assessment or if he's being a bit too harsh and there are still gems to be had from this list.

John Mackey, co-CEO of Whole Foods Market, is a member of The Motley Fool's board of directors. Mark Reeth has no position in any stocks mentioned. Michael Finarelli owns shares of Whole Foods Market. The Motley Fool recommends Amazon.com, Coca-Cola, Twitter, and Whole Foods Market. The Motley Fool owns shares of Amazon.com and Whole Foods Market and has the following options: long January 2016 $37 calls on Coca-Cola and short January 2016 $37 puts on Coca-Cola. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.