Passing on Whole Foods Made This "WholeFool"

In a recent letter to the Everlasting Portfolio community, Tom Gardner acknowledges lessons that he has learned through the 2-year-old portfolio. He concedes some of the mistakes he has made, including not buying more stocks of some companies and buying too much of others, because Tom sees investing misses as lessons. One Fool member who also understands the value of learning from investing mistakes is William Herndon.

Bill first started investing under the guidance of his father, who bought stocks for Bill in GM, DuPont, National Lead, and others. Then Bill bought his first stock in Reynolds Aluminum with loan money he had borrowed for a car:

By the time the car was delivered, the stock was down $1,500, and I had to go to my Dad for a bailout. He quietly listened to my sad story, and as he was writing me a check, he simply asked, "Did you learn?" And I replied with a thankful and respectful, "Yes I did, Sir."

Even then, Bill and his father were focused on lessons learned.

Yet Herdon learned his most valuable investing lesson after he chose not to invest early on in Whole Foods, which he wrote about on the Fool boards in March:

Next door to my Mom and Dad's house in Bastrop, TX, lived John Mackey. After my dad passed....I guess we are talking 1974 or thereabouts.....and I was working for Citibank in London, My Mom contacted me....said John had stopped by with a prospectus and was looking for early investors.....said he was starting a new kind of grocery store....called it Whole Foods. Mom said she read the prospectus and thought is "sounded like a lot of fruits and nuts" type operation and while she was close to John, she didn't think she should invest....but she wanted my opinion. To be totally honest, I didn't pay it much time 'cause I knew Mom was looking for a scapegoat so she didn't feel personally responsible for I told her I read it and agreed that she should pass, etc.

So there you have my very best investment opportunity.........gone down the WholeFool drain.

These experiences might have turned some away from investing, but Herndon sees these moments in a different light:

These experiences taught me a lot about what I now know and guided greatly what I still absorb vs. what I reject. I sense that these events are what taught me to analyze a bit more but mainly, to make up my own mind, and to hear everyone but to filter what I actually retain.

Among the many lessons that Bill has learned through investing, four points spring to his mind for fellow investors and those looking to invest: 

  1. DON'T speculate
  2. LISTEN to your radar
  3. DON'T listen to everything you hear, and
  4. FEEL IT! Nothing comes for free so be sufficiently risk averse that your radar continues to work. You have to "feel" an investment a) when you buy it and b) every morning when you wake up and realize you still own it. If you can't "feel" it, you shouldn't buy it. Once you own matter what you hear or what your research tells you or what advice you receive, you have to "feel" it every morning or you had better dump it.

Bill became a Fool in the late '90s as a result of his wife's investment club relationship, but he became much more involved in 2012-2013: "After many years of being arms-length, I subscribed to MDP and the rest is history."

Retired now, Bill simplifies his financial life via the Fool.

Invest like William!
Social Security plays a key role in your financial security; but it's not the only way to boost your retirement income. In our brand-new free report, our retirement experts give their insight on a simple strategy to take advantage of a little-known IRS rule that can help ensure a more comfortable retirement for you and your family. Click here to get your copy today.

Read/Post Comments (2) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 18, 2014, at 10:35 PM, jkkuehne wrote:

    Just curious if this is yet another endorsement for buying WFM. After recently joining the "Stock Advisor" service and taking the recommendation I took another moderate position on 7/11. Assuming that Motley Fool recommends investment strategy that employs some stop loss methodology, I try to keep mine in the 3% range per equity. Probably will wait until after earning next time.

  • Report this Comment On July 23, 2014, at 6:37 AM, TruffelPig wrote:

    @jkkuehne: How can you feel a stock when you have a stop-loss??

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 3029517, ~/Articles/ArticleHandler.aspx, 9/2/2015 10:57:30 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 hour ago Sponsored by:
DOW 16,351.38 293.03 1.82%
S&P 500 1,948.86 35.01 1.83%
NASD 4,749.98 113.87 2.46%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/2/2015 4:03 PM
DD $50.65 Up +0.63 +1.26%
E.I. du Pont de Ne… CAPS Rating: ****
GM $29.21 Up +0.57 +1.99%
General Motors CAPS Rating: ***
WFM $32.28 Up +0.15 +0.45%
Whole Foods Market CAPS Rating: ****