Nissan: We Will Be The “Absolute #1 Leader In Zero Emissions”, Tesla Might Disagree

Nissan's Chief Planning Officers firmly believe the company can beat back competition from Tesla Motors, BMW and others when it comes to zero emission electric cars

Jul 20, 2014 at 5:31PM

Andy Palmer Nissan
Nissan's Chief Planning Officer-Company Committed To Being Number 1 EV Maker

If you go by raw electric vehicle sales, there is no denying the fact that Nissan (NASDAQOTH:NSANY) is currently the world leader in sales of zero emission vehicles with more than 120,000 LEAFS having been sold

Nissan Zero Emission
Nissan Already Has A Sign And Everything

Those two companies dwarf the rest of the field many times over.But if you determined 'the leader' by total battery capacity in their cars, Tesla Motors (NASDAQ:TSLA) would take the lead thanks to offering the Model S with up to 85 kWh of power and 265 miles of range; as compared to the Nissan LEAF with 24 kWh of power and 84 miles of range.

But even with Tesla promising a low cost, 200 mile range EV (recently dubbed the Tesla Model III), Andy Palmer - who is Nissan's Chief Planning Officer is confident Nissan will stay number one

"When it comes to zero emissions, we're absolutely religious.  We'll be the absolute, No. 1 leader in zero emissions. No doubt. That's our positioning."

Nissan E Nv
We Caught Up With Nissan's "Next Big Thing", The e-NV200 Electric Van Earlier In Geneva-It Looks Like A Real Winner For Businesses

Ultimately, being number one will require high sales volume, and more than just offering the LEAF.  So what's the sales target for Nissan's second mass-production EV: the all-electric e-NV200 van before the longer range, luxury Infiniti LE arrives in late 2016?  Quoting Palmer recently to the Automotive News:

"What's the point of putting a volume on it? Because basically all it does is set a point of reference.  People that doubt or dislike or don't have the technology [use that point of reference] to demonstrate failure."

Instead, Palmer points to the fact that it took Toyota full five years to reach 100,000 cumulative hybrid sales, a figure that the Nissan LEAF surpassed in only 3.5 years.

"In the context of global nameplates, this is already not a niche."

"Humanity cannot sustain this.  We need zero emissions."

While we aren't as confident Nissan will forever hold the electric vehicle sales crown away from Tesla. We agree that zero emissions is a bright hope for the future of tomorrow's drivers, and looks to be a viable venture for both companies.

Palmer quote via Automotive News

Do you know this energy tax "loophole"?
You already know record oil and natural gas production is changing the lives of millions of Americans. But what you probably haven’t heard is that the IRS is encouraging investors to support our growing energy renaissance, offering you a tax loophole to invest in some of America’s greatest energy companies. Take advantage of this profitable opportunity by grabbing your brand-new special report, “The IRS Is Daring You to Make This Investment Now!,” and you'll learn about the simple strategy to take advantage of a little-known IRS rule. Don't miss out on advice that could help you cut taxes for decades to come. Click here to learn more.


InsideEVs and authors Eric Loveday and Jay Cole have no position in any stocks mentioned. The Motley Fool recommends Tesla Motors. The Motley Fool owns shares of Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

©1995-2014 The Motley Fool. All rights reserved. | Privacy/Legal Information