Yum! Brands (NYSE:YUM) crashed by 6.9% on Thursday, as the company delivered lower-than-expected sales and earnings for the second quarter. Both Yum! Brands and rival McDonald's (NYSE:MCD) are being hurt by remarkably challenging industry conditions in the U.S. On the other hand, international performance looks quite encouraging for Yum! Brands, especially in the key Chinese market.

Is the recent dip in Yum! Brands a buying opportunity for investors? The slideshow below contains some ideas for investors willing to consider that possibility.

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Yum! Brands Crashes: Buying Opportunity? from The Motley Fool.

Andrés Cardenal has no position in any stocks mentioned. The Motley Fool recommends McDonald's. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.