On Thursday's Market Foolery, host Chris Hill and Motley Fool Funds analyst Tim Hanson give a thumbs up to the latest numbers from Facebook (NASDAQ:FB); but they aren't surprised.

Facebook's second-quarter profit more than doubled, overall revenue was up 61%, and shares are up 5%. To Tim, Facebook is impressive. Looking at the social site's advertising, Tim explains that campaigns small and large have overall been successful. Chris looks at what investors can easily miss. Some investors may not want to buy into Facebook because they don't use it, but advertising is what Facebook is about. 

When looking at must buys, Chris and Tim look at the "cool" factor that Facebook is losing; yet they continue to innovate. Tim looks at the duopoly between Google and Facebook in online advertising, and he sees more possibilities in the online advertising space. Then, Chris and Tim look at how large the company has become, and the price of the stock.

Leaked: Apple's next smart device (warning, it may shock you)
Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!

Chris Hill has no position in any stocks mentioned. Tim Hanson has no position in any stocks mentioned. The Motley Fool recommends Facebook. The Motley Fool owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.