China is quickly becoming the most important market for Apple (AAPL -0.57%). Last quarter, sales in the region increased 70% year-over-year and nearly 300% compared to the first fiscal quarter of 2012. Chinese consumers absolutely love Apple.
With the increasing popularity of the brand in China, the company set out to design a product that is extremely attractive to the growing market of luxury-tech consumers in the country. You can see the thought process play out clearly in the design of the Apple Watch.
