Lots of people here may have Sirius Satellite Radio
On Tuesday, Clear Channel's radio unit, Premiere Radio Networks, said that it will begin offering video podcasts of some of its most popular radio personalities, starting with conservative talk show host Rush Limbaugh. It's just in experimentation stage, but $7 per month will allow those who subscribe to obtain commercial-free podcasts of Limbaugh's show and a daily 60-second videocast that serves as a sneak peek of the following day's content. Users can play the videocasts on their computers or on Apple's
According to the Wall Street Journal, the reason the company is starting with Limbaugh's fan base is because it's one that "has a tremendous appetite for technology." Judging by the results, the company will then assess whether to offer the same thing for some of its other radio personalities.
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Given the fact that Clear Channel's videocasts are only going to be 60-second sneak peeks at the following day's content, I'd argue that this offering really just pays lip service to the emerging new trend in downloaded video content -- at least until it's expanded to other personalities and more expansive content. Of course, it certainly can't hurt for Clear Channel to demonstrate that it's hip with the current technological trends.
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Alyce Lomax does not own shares of any of the companies mentioned.