EMC's Echo Chamber Will Change the World

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Move over, Amazon (Nasdaq: AMZN). Make some room, IBM (NYSE: IBM). Another IT giant wants some space on that silver-lined computing cloud.

Data storage specialist EMC (NYSE: EMC) has glued two small acquisitions together into the foundation of a personal information and data management platform for the cloud generation. Dubbed Decho, shorthand for "Digital Echo," the new entity will sell online data backup plans along with identity management solutions. Over time, I imagine that the company will become a "set it and forget it" destination for ensuring that your personal information stays safe from prying eyes, hard drive crashes, and other disasters.

EMC normally keeps a tight focus on the enterprise sector, so this is a move in a new direction for the company. Decho starts out with 900,000 customers from its components' old customer lists. At $5 per month per paying customer, we're looking at a $54 million annual revenue base, assuming no volume discounts or free trials. That's a drop in EMC's more-than-$14-billion sales bucket -- but virtualization expert VMware (NYSE: VMW) also started out as a smallish investment for EMC, and it has grown into a serious sales force with nice, plump profit margins.

It seems like everybody is jumping onto the cloud computing bandwagon these days. Microsoft (Nasdaq: MSFT) is turning Azure over this opportunity, while Google (Nasdaq: GOOG) nibbles at Mr. Softy's heels with decidedly cloudy MS Office alternatives and consumer tools.

But while the business world sat up and took notice of this paradigm shift early on, the Joe the Plumbers of the world seem largely unaware of what's going on -- or what new products are available to simplify their computing lives in an increasingly online world.

EMC alone won't change the world, but the company runs at the bleeding edge of a total revolution. Plaudits to the company for grabbing some brand recognition and market share early in the race, because I think that Main Street will catch on soon enough and change the computing world forever. Bye-bye, clumsy desktop systems -- and hello, svelte notebooks connecting to beefy central servers.

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Comments from our Foolish Readers

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  • Report this Comment On November 19, 2008, at 8:37 PM, StorageMaven wrote:

    Reality check:

    I think that your $54 million number is extremely questionable for two reasons (one that leads to overestimation, one that leads to underestimation - I do not believe they cancel each other out).

    Subscriber count: Where did you get the 900,000 number for their user base? Are you sure that all 900,000 are paying users? Mozy has a sizable stable of free users

    Pricing: $4.95 is the pricing for Mozy Home. Mozy Pro and Mozy enterprise are different models and actually have much higher average revenue per account. Are you sure that the base you are using is all for Home use?

    Whatever they do, EMC is lightyears away from competing with Amazon Web Services as a cloud computing or cloud storage provider.

    That said, I am often dead wrong. Your thoughts?

  • Report this Comment On November 20, 2008, at 10:02 AM, dstathos wrote:

    Cloud computing is too new a technology and business to consider any move as a "smart" move. Look at the unified messaging arena whose technology has been around for decades with various experts calling it the new killer app and it still doesn't have widespread adoption like email has.

    Cloud computing technology has proven its suppliers that it is here to stay, but, a lot more convincing has to occur on the consumer end. Not too many people will feel safe with a for-profit entity holding their important data on their servers--much the same as most companies would rather keep theirs in their own storage as well.

    History shows that consumers always go for the simpler and much easier to understand technology--look at Microsoft vs UNIX vs LINUX. In this case, look at larger hard drives with imbedded mirrroring capabilities within the PC.

    In the end, companies will have to convince that cloud computing is a better business strategy over keeping it in house (SoHo markets) or using existing and proven technologies already in place. I believe it is a tougher "sell" than this article predicts.

  • Report this Comment On November 21, 2008, at 10:53 AM, darrens897 wrote:

    Faulty logic:

    Even if EMC or its subsidiary Mozy is bringing in a million in revenue a month--likely generous--that’s still only 200,000 paying customers at an average monthly plan of $5. What are the other 700,000 doing? My guess is the vast majority of that 900,000 are free accounts who don’t use or pay for the service at all. To assume a forecast with revenue tied to each and every Tom, Dick, or Harry who signs up is both ludicrous and irresponsible.

    Either EMC’s counting its chickens before they’re hatched or they bought a very expensive email list.

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