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Finding Value in China With Sohu

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Yesterday's earnings report out of Sohu.com (Nasdaq: SOHU  ) wasn't necessarily special. 

For the Chinese dot-com, fourth-quarter revenue climbed 12% to $135.8 million, with non-GAAP profitability clocking in at $0.92 a share. The results were within the ballpark of analyst expectations. 

Sohu's lukewarm success was fairly predictable. Advertising revenue rose an uninspiring 2% year over year, once again propped up by a 21% boost in online gaming -- which now accounts for 52% of total revenue. Growth decelerated on both fronts, though that isn't entirely problematic. 

The real troublesome nuggets in Sohu's report are the declines in revenue, earnings, and advertising revenue compared with the previous quarter. It won't get any better in the near term, with continued sequential weakness in all three areas.

Even the company's mobile-delivered content business -- which seemed to be staging a renaissance earlier in the fiscal year -- was dealt a huge blow in November when China Mobile (NYSE: CHL  ) stopped billing for Sohu's premium wireless missives.

Display advertising specialists Sohu and SINA (Nasdaq: SINA  ) haven't fared as well as Baidu's (Nasdaq: BIDU  ) paid search stronghold. It's a familiar problem in the United States, where Google's (Nasdaq: GOOG  ) success in delivering valuable leads through sponsored search query results is trumping the meandering graphic ads being championed by its lesser rivals.

The good news for Sohu investors is that the company's balance sheet is stacked with nearly $14.50 a share in cash. The company also has a majority stake in its Changyou.com (Nasdaq: CYOU  ) gaming arm: The 74.2% stake is worth nearly $1.3 billion. In short, there's roughly $47 a share worth of cash and Changyou.com in every share of Sohu. That's quite the mattress for a stock that closed at $50.22 yesterday.  

It's not perfect. Cashing out on Changyou would be tricky and potentially taxable, unless it is simply spun out to investors. The move would also leave Sohu with its lackluster brand advertising business and fading mobile services. Hopefully Sohu has learned from the market's reaction to Focus Media Holding (Nasdaq: FMCN  ) when it tried -- and ultimately failed -- to unload its core operations. In other words, Sohu.com offers value that can't easily be unlocked.

Value investors probably wouldn't have it any other way, though. As long as the fundamentals remain sound and the sequential declines don't morph into year-over-year declines, Sohu remains a reasonable growth stock with a value-magnetic earnings multiple in the pre-teens.

There is value in China. You just need to know where to look.

Given the escalating political tension between China and the United States, is it still a good idea to invest in Chinese stocks? Share your thoughts in the comments box below.

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Baidu, Google, and Sohu.com are Motley Fool Rule Breakers selections. SINA is a Stock Advisor pick. The Fool owns shares of China Mobile. Try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz has been a fan of China's high-margin online stocks for a long time. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 03, 2010, at 11:13 AM, TMFMmbop wrote:

    Buy SOHU, Short CYOU. The arbitrage opportunity gives you a chance to generate alpha with significantly less volatility.

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Related Tickers

2/10/2012 4:00 PM
SOHU $50.93 Up +0.03 +0.06%
Sohu.com CAPS Rating: ***
FMCN $23.47 Down -0.76 -3.14%
Focus Media Holdin… CAPS Rating: *
GOOG $605.91 Down -5.55 -0.91%
Google CAPS Rating: ****
SINA $65.14 Down -0.29 -0.44%
SINA CAPS Rating: ***
BIDU $136.59 Up +1.15 +0.85%
Baidu CAPS Rating: **
CHL $50.60 Down -0.02 -0.04%
China Mobile CAPS Rating: ****
CYOU $25.45 Down -0.56 -2.15%
Changyou.com CAPS Rating: **

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