Get to know a company in less than five minutes: That's what a Motley Fool Cheat Sheet is all about. If you're new to Baidu.com
What it does
Baidu is China's leading Internet search provider. The company has a business model similar to Google's
How it stacks up
The ever-present gorilla in the search industry is, of course, Google. However, Baidu benefits a lot from its "home court" advantage with the Chinese government. The Big G's recent spat with PRC regulatory bodies certainly hasn't hurt Baidu either.
Most Recent Data |
Chinese Market Share
|
Total Revenue (LTM) |
Free Cash Flow Margin |
---|---|---|---|
Baidu |
64.0% |
$721.9 million |
31.3% |
|
30.9% |
$24,916.6 million |
26.7% |
Sohu.com |
< 1.0% |
$529.0 million |
13.4% |
NetEase.com |
< 1.0% |
$606.9 million |
21.9% |
Yahoo! |
< 1.0% |
$6,477.2 million |
6.9% |
Source: Wall Street Journal, Capital IQ.
LTM = last 12 months. Q1 = first quarter.
What to watch out for
Baidu needs to satisfy two customer groups: (1) end-users, the visitors who are looking for adequate search results, and (2) revenue-charging users, the advertisers who want a simple, cheap, and equitable way to get their marketing out there. The former is probably more important than the latter, but Baidu needs to make sure it doesn't skimp on appeasing either constituent group.
Why you should care
There are more people in China with Internet access than there are people, period, in the USA. That means there's also an additional 1 billion individuals (or more than three USAs) who currently don't have Internet access. That's a huge pie to go around, and Baidu's primed to take the biggest piece.