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Has SodaStream Become the Perfect Stock?

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Every investor would love to stumble upon the perfect stock. But will you ever really find a stock that provides everything you could possibly want?

One thing's for sure: You'll never discover truly great investments unless you actively look for them. Let's discuss the ideal qualities of a perfect stock, then decide if SodaStream (NASDAQ: SODA  ) fits the bill.

The quest for perfection
Stocks that look great based on one factor may prove horrible elsewhere, making due diligence a crucial part of your investing research. The best stocks excel in many different areas, including these important factors:

  • Growth. Expanding businesses show healthy revenue growth. While past growth is no guarantee that revenue will keep rising, it's certainly a better sign than a stagnant top line.
  • Margins. Higher sales mean nothing if a company can't produce profits from them. Strong margins ensure that a company can turn revenue into profit.
  • Balance sheet. At debt-laden companies, banks and bondholders compete with shareholders for management's attention. Companies with strong balance sheets don't have to worry about the distraction of debt.
  • Money-making opportunities. Return on equity helps measure how well a company is finding opportunities to turn its resources into profitable business endeavors.
  • Valuation. You can't afford to pay too much for even the best companies. By using normalized figures, you can see how a stock's simple earnings multiple fits into a longer-term context.
  • Dividends. For tangible proof of profits, a check to shareholders every three months can't be beat. Companies with solid dividends and strong commitments to increasing payouts treat shareholders well.

With those factors in mind, let's take a closer look at SodaStream.


What We Want to See


Pass or Fail?


5-year annual revenue growth > 15%




1-year revenue growth > 12%




Gross margin > 35%




Net margin > 15%



Balance sheet

Debt to equity < 50%




Current ratio > 1.3




Return on equity > 15%




Normalized P/E < 20




Current yield > 2%




5-year dividend growth > 10%




Total score


6 out of 10

Source: S&P Capital IQ. Total score = number of passes.

Since we looked at SodaStream last year, the company has held onto its six-point score. The stock has also stayed reasonably fizzy, gaining about 25% over the past year.

With its home carbonator systems, SodaStream has done an excellent job of bucking the trend of relatively weak results for more established traditional soft-drink makers. Both Coca-Cola (NYSE: KO  ) and PepsiCo (NYSE: PEP  ) have seen their sales growth fall to low single-digit percentages over the past year, as particular weakness in North America continues to water down growth opportunities elsewhere across the globe.

Key to its growth in 2012 has been SodaStream's ability to line up retail partners. Wal-Mart (NYSE: WMT  ) added itself to SodaStream's list earlier this year, opening up a whole new market for its carbonators, and helping to improve its distribution of syrups and other accessories.

SodaStream recently decided to take a big gamble in its push for growth, announcing plans to buy a Super Bowl ad spot. A 30-second spot could cost the company $4 million, but it will fit well with SodaStream's global reach, given the worldwide popularity of the game.

Despite constant comparisons to Green Mountain Coffee Roasters (UNKNOWN: GMCR.DL  ) , it's important to draw distinctions. With K-Cups going off-patent, Green Mountain has to constantly innovate, whereas it's much harder to go to generic alternatives to SodaStream's carbonators.

For SodaStream to improve, it needs to demonstrate its ability to sell not just initial carbonation systems, but also the consumables that drive higher margins. Therefore, 2013 should be an interesting year for SodaStream, as it tries to make its growth story fizz even higher.

Keep searching
No stock is a sure thing, but some stocks are a lot closer to perfect than others. By looking for the perfect stock, you'll go a long way toward improving your investing prowess, and learning how to separate out the best investments from the rest.

This quick take only scratches the surface of SodaStream's opportunity. Get the whole story on whether SodaStream is a huge buy opportunity in our new research report on the company, which gives you in-depth analysis of SodaStream's opportunities and risks. The report comes with a year's worth of updates, so just click here to get started.

Click here to add SodaStream to My Watchlist, which can find all of our Foolish analysis on it and all your other stocks.

Read/Post Comments (3) | Recommend This Article (9)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 10, 2012, at 3:24 PM, tedwarrenlives wrote:

    Americans like simplicty and a quick fix, nothing will eclipse reaching into the bottom drawer and grabbing a soda.

    Sodastream may appeal to granola moms and lower income housing who normally just make ice tea anyway.

    This Sodastream PUMP is just a scam by Wall St. to steal your money. The sponsors have already stolen half the value from the $70's to the $30's from investors of Sodastream.

  • Report this Comment On December 16, 2012, at 8:19 PM, Bluesman2050 wrote:

    I don't believe it's a scam, but I have another concern, akin to Netflix. The company sales are growing,, but what of the churn rate? How many users stay users and for how long? In reading some of the comments on Amazon reviews for this product I gather that the novelty wears off, the cost of purchasing new CO2 cartridges adds up, the paper products their delivered in are not green, and people get tired of the process.

  • Report this Comment On January 16, 2013, at 4:18 PM, firemachine69 wrote:

    The Sodastream concept of "saving money" and "efficiency" reminds me of a college student budgeting only two coffees a week at Starbucks, while making the rest at home for the rest of the week. It always ultimately invariably ends up that there's actually five visits to 'bucks, and two cups when their afternoon classes are so late, they have time to kill...

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10/21/2016 4:00 PM
SODA $24.04 Up +0.09 +0.38%
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