No matter what's going on in the market or a specific company's history, there are always reasons to consider buying shares in a business. After all, some of the best opportunities in stocks are born from historically bloody times.
Motley Fool CAPS hosts a boatload of opinions from more than 130,000 members on more than 5,300 companies, each giving good reasons to own -- or sell -- a stock.
In the case of Japanese automaker Toyota (NYSE: TM), a total of 3,272 members have offered their bullish or bearish opinions. Scouring the detailed information packed in pitches and other comments, here are three of the top reasons to buy Toyota today:
1. Quality products
When sales plummet and competition gets brutal, quality tends to stand out as a major differentiating factor. Many CAPS members take comfort in the loyalty that Toyota car owners show toward the company's products, believing that this faithfulness will provide long-term sustainability for its business. Japanese automakers Honda (NYSE: HMC), Toyota, and Nissan (Nasdaq: NSANY) have gained market share over the years as they've raised the bar in quality standards.
2. A green leader
Even major corporations are pushing to adopt fuel-efficient cars. AT&T (NYSE: T) recently announced that it will deploy 15,000 alternative-fuel vehicles in the next decade, a move Clean Energy Fuels (Nasdaq: CLNE) was doubtless happy to see. As a leader in the green car industry right here in the U.S., Toyota is poised to capitalize on the trend as future demand picks up, according to many CAPS members. The Prius has been a favorite among hybrid owners, and Toyota recently announced its milestone 1 millionth hybrid vehicle sold in the U.S.
3. Better-positioned
Toyota recently surpassed GM as the world's biggest automaker in terms of car sales. With years of internal investments under its belt, Toyota stands to improve its competitive position in this recession, according to many CAPS members. Meanwhile, Ford (NYSE: F) and General Motors (NYSE: GM) should only get worse.
Of course, there's a lot more devil in the details of these buy-side opinions, which is why CAPS is such a great resource to check and balance your own analysis. You can read the bullish and bearish sides to every stock. To see what the very best CAPS members are saying now about Toyota, click over to Motley Fool CAPS and have a look. It's all free, and your opinion's welcome, too.
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