The Cost of Starbucks' Tax Avoidance

LONDON -- Starbucks  (NASDAQ: SBUX  ) has hit the headlines recently for tax avoidance. Although it has not acted illegally, the British public reacted by voting with their feet and boycotting the chain. This -- and not due to any pressure from the U.K. government, as politicians have admitted -- has led the American company to open talks with tax authorities about paying more tax, in line with others such as Whitbread's Costa Coffee. So how has the market reacted to Starbucks' unwanted headlines, and what about Google  (NASDAQ: GOOGL  ) and Amazon.com  (NASDAQ: AMZN  ) being accused of paying too little tax in the U.K.?

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