Kindle Fire HD Expands Into Europe and Japan; Amazon Lowers U.S. Kindle Prices

Amazon.com (NASDAQ: AMZN  )  has launched the 8.9-inch Kindle Fire HD -- the large-screen version of its tablet -- in the U.K., Germany, France, Italy, Spain and Japan. 

Dave Limp, vice president of Amazon Kindle, says that Amazon can now increase Kindle production volumes and decrease costs. As a result, the e-commerce giant has lowered the 8.9-inch Kindle Fire HD price in the United States. The Wi-Fi version will sell for $269, and the 4G version will go for $399, effective immediately.

In the press release, Limp said: "Across our business at Amazon, whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers."


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