March 13, 2013
Amazon.com (NASDAQ: AMZN ) has launched the 8.9-inch Kindle Fire HD -- the large-screen version of its tablet -- in the U.K., Germany, France, Italy, Spain and Japan.
Dave Limp, vice president of Amazon Kindle, says that Amazon can now increase Kindle production volumes and decrease costs. As a result, the e-commerce giant has lowered the 8.9-inch Kindle Fire HD price in the United States. The Wi-Fi version will sell for $269, and the 4G version will go for $399, effective immediately.
In the press release, Limp said: "Across our business at Amazon, whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers."
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