Last week, Microsoft (NASDAQ:MSFT) opened its third online store in China.

That's right, it's third online store. 

Even though the company maintains a namesake e-commerce channel and second online store, the Seattle-based company has opened a third one, as it trails Google's Android (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) in the mobile war.

In the video below, Fool contributor Kevin Chen explains why Microsoft made its latest move and why it didn't go with Dangdang (NYSE:DANG) or Amazon China (NASDAQ:AMZN).

Fool contributor Kevin Chen has no position in any stocks mentioned. The Motley Fool recommends Amazon.com, Apple, and Google. The Motley Fool owns shares of Amazon.com, Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.