Last week, Microsoft (MSFT -0.17%) opened its third online store in China.
That's right, it's third online store.
Even though the company maintains a namesake e-commerce channel and second online store, the Seattle-based company has opened a third one, as it trails Google's Android (GOOGL 0.04%) and Apple (AAPL -1.06%) in the mobile war.
In the video below, Fool contributor Kevin Chen explains why Microsoft made its latest move and why it didn't go with Dangdang (DANG) or Amazon China (AMZN 0.31%).