Don't Buy That Plasma TV!

Hard on the heels of being the first to announce huge revenues from nano products when most everybody else is still in the lab, Samsung is working on commercializing nano-based field emission displays as the first true nano disruptive technology.

How many of you have got a big-screen plasma TV on your holiday shopping list? Well, scratch it and wait till Xmas 2006 and be the first with nano TV, which utilizes carbon nanotubes to shoot electrons at your screen. They will be thinner and lighter than plasma, and even the more expensive ultra-thin LCD displays, and they will cost you less on your electricity bill. Plasma consumes roughly 500 watts; the nano TV will consume only 100 watts.

So what is it that makes Samsung the technology leader in terms of bringing nano to the marketplace?

The secret is the founding of a dedicated research lab to develop tomorrow's technology today. The incoming chairman, Lee Kun Hee, set it up in 1987 with the mantra "change everything except your wife and children." That's the kind of leadership and challenge to a status quo that we look for in our Rule Breakers search. We find it in companies that are generally ahead of the curve, but it is unusual to find it in mega caps like Samsung.

The result of his foresight is that the company is now the world's leading supplier of random access memory chips. In the past two years, it has made huge inroads in the mobile phone industry, climbing from an also-ran to the third spot, behind Nokia (NYSE: NOK  ) and Motorola (NYSE: MOT  ) . Samsung was first with silver nano particles in your washing machine, and now they're as far ahead in the rec room as they are in the laundry room.

Samsung might not be the investment opportunity we're looking for in Rule Breakers, but it is not developing this TV alone. It is buying the carbon nanotubes from Carbon Nanotechnologies Inc., a private Houston company, which was featured in our last issue of Rule Breakers. Samsung also is developing other nanomaterials for the TV in partnership with Dupont (NYSE: DD  ) .

If Samsung can get the economics right and bring the costs below LCD and plasma TVs, we will see a paradigm shift in TV manufacture, a $61 billion worldwide market. The threat was big enough for the Japanese government in 2003 to belatedly set up a $37 million program to crash develop field emission displays.

Motorola also is committed to being first to market and display a prototype, but Samsung is the one to catch.

As consumers, we do not necessarily care who is first, as long as we get better, cheaper, thinner TVs. On the other hand, as Foolish investors over at Rule Breakers, we are looking to get ahead of the curve, we want to see who is developing what in the nano world, and identify the companies that might enrich us. Come over and see us.

If you're looking for the next growth company in groundbreaking industries such as nanotech, try our ultimate growth service, Motley Fool Rule Breakers.

Do you have high hopes for the nanotechnology sector? Share your views with Carl (TMFBreakerCarl) and John (TMFBreakerJohn) in the Nanotechnology discussion board.

Both Carl Wherrett and John Yelovich own shares of Nokia. You can reach them both by email.The Fool has a disclosure policy.

Read/Post Comments (1) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 08, 2007, at 2:34 AM, Alex2008 wrote:

    I used to buy plasma TV. Plasma TV is working fine for me. I recommend buying plasma TV. But where I can buy nano TV?

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 503740, ~/Articles/ArticleHandler.aspx, 10/25/2016 6:39:00 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 9 hours ago Sponsored by:
DOW 18,223.03 77.32 0.43%
S&P 500 2,151.33 10.17 0.47%
NASD 5,309.83 52.43 1.00%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/24/2016 4:00 PM
DD $70.14 Up +0.44 +0.63%
DuPont CAPS Rating: ****
MSI $74.49 Up +0.87 +1.18%
Motorola Solutions CAPS Rating: ***
NOK $4.97 Up +0.05 +1.02%
Nokia CAPS Rating: **