Get Ready for the Bounce

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"Don't catch a falling knife," as the old saw commands. (Pardon my mixing a cutlery metaphor.) The idea of buying a former superstar stock at a discount price certainly has its attractions, but you've got to make sure you catch the haft -- not the blade. That's where Motley Fool CAPS comes in.

Today, we once again stand beneath Mr. Market's silverware drawer, measuring which knives have fallen the farthest. Then we'll call on CAPS to ask which of these stocks -- if any -- Foolish investors believe are ready for a rebound. Let's meet today's list of contenders, drawn from the latest "New 52-Week Lows" list at MSN Money:

Company

52-Week High

Recent Price

CAPS Rating (5 max):

FARO Technologies (Nasdaq: FARO)

$36.18

$13.44

*****

Dr. Pepper Snapple

$26.85

$17.56

****

Harley-Davidson (NYSE: HOG)

$50.04

$15.35

***

Sears Holdings (Nasdaq: SHLD)

$122.25

$38.27

**

New York Times

$21.14

$7.34

*

Companies are selected from the "New 52-Week Lows" list published on MSN Money on the Saturday following close of trading last week. 52-week high and recent price provided by Yahoo! Finance. CAPS ratings from Motley Fool CAPS.

If there's one good thing about a broad-based market sell-off, it's that you find a lot of terrific companies getting the ol' baby 'n' bathwater treatment. Tossed out on their rosy little bums as if they were bums of another sort. You just know that some of these babies are gonna bounce right back once the suds subside.

Of the five stocks hitting 52-week lows shown above, CAPS members declare FARO Technologies cutest of them all. Why? We're about to find out, as we review ...

The bull case for FARO Technologies

  • CAPS All-Star saunafool introduced us to FARO late last year as a manufacturer of "3 dimensional laser measuring tools that totally transform a lot of manufacturing and repair industries. There is no doubt that adoption of this technology will grow for years." Indeed, such industry stalwarts as General Motors (NYSE: GM) and General Electric (NYSE: GE), Boeing (NYSE: BA) and Lockheed Martin (NYSE: LMT), already patronize FARO's products.  
  • In March, fishbed21 suggested that: "Even though the pace of construction is bound to slow down in U.S. due to a slump in economy as we see it now, the accelerated speed of construction and development in rest of the world should allow plenty of opportunity for this company to sell its services, soaring its value."
  • A sentiment echoed by Jeffreyw last week: "FARO will benefit with the recovery of manufacturing and construction. Buy at these low prices today!"

How low, you ask? Thanks in large part to Friday's sell-off, FARO sells for just 11 times trailing earnings, giving it a nearly 0.5 PEG ratio, once you apply Wall Street's projected 20% growth rate.

Granted, when viewed from the perspective of free cash flow (FCF), FARO isn't quite as profitable as that first glance suggests. Yet despite its depressed FCF, the stock still sells for a P/FCF ratio of less than 19 -- still a bargain, if FARO achieves the growth that analysts expect of it.

Will the onrushing global recession postpone that growth? I expect so. But I'm also confident that once global growth returns, FARO will still be around to enjoy it. While cash isn't exactly pouring through the front door, FARO already has more than $100 million -- nearly half its market cap -- tucked away for a rainy day. With that cash cushion to lean on, I expect FARO will weather the storm just fine.

Time to chime in
Of course, the aim of this column isn't just to tell you what I think about FARO Technologies -- or even what other CAPS players are saying. We really want to hear your thoughts. Click on over to Motley Fool CAPS and tell us what you think.

Motley Fool CAPS : It's fun, it's free, and it just might make you famous.

“Make Big Money With Options” Motley Fool CFO Ollen Douglass recently made over $100,000 buying options on 7 well known stocks. Now we’re committed to turning his small fortune into a massive one! And we want you to join us! Enter your email address to hear more:

Fool contributor Rich Smith does not own shares of any company named above. You can find him on CAPS, publicly pontificating under the handle TMFDitty, where he's currently ranked No. 1669 out of more than 120,000 members.

Sears Holdings is a Motley Fool Inside Value pick. The Fool has a disclosure policy. Try any of our Foolish newsletters today, free for 30 days.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 20, 2008, at 7:14 PM, pilot50 wrote:

    Maybe I am the stupid one here.... but here you go again, "promoting" if not "endorsing" to once again get us to invest in Harley Davidson. You can disguse the article anyway you wish, such as just providing insight, but I pointed this out to you before, to which you said you have never "shoved harley down our thoats". Well, I still beg to differ. Again call it what you want, but you have been hammering us to jump on board numerous times.

    Have you at all considered, that Harley, its product and marketing are from bygone days? They could very well be the next Ford or GM. The thinking they, (and you it appears) is that Its' an "American Institution", it cant die.

    I would seriously advise you to take a look at its lack of effort to manufacture and market to todays consumer. If they continue along this age old track they WILL end up like GM and Ford. I am not too eager to jump on board this obsolete train. Possibly you might consider greener tecdhnology stocks, fuel cell, solar power etc.

    Regards, Robert

  • Report this Comment On November 21, 2008, at 11:52 AM, MADACASTO wrote:

    Whaddya know, a TMF writer shoving stock picks down our throats. At least there's no conflict of interest in this one. Well, aside from the fact that FARO is included in the dismal 2008 pix of the year. Pump it baby, pump it!!!!

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Related Tickers

11/30/2009 4:00 PM
HOG $29.14 Up +0.45 +1.57%
Harley-Davidson, I… CAPS Rating: **
GE $16.02 Up +0.08 +0.50%
General Electric C… CAPS Rating: ****
BA $52.41 Down -0.04 -0.08%
The Boeing Company CAPS Rating: ***
GM $0.75 Down +0.00 +0.00%
General Motors Cor… CAPS Rating: *
SHLD $70.95 Down -0.99 -1.38%
Sears Holdings Cor… CAPS Rating: **
FARO $19.51 Up +0.36 +1.88%
FARO Technologies,… CAPS Rating: ****
LMT $77.23 Up +0.13 +0.17%
Lockheed Martin Co… CAPS Rating: ****

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