Why This Stock Is a Winner

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If you could wave a magic wand and bestow just one characteristic on all of your investments, what would it be? (Besides the ability to print money, that is.)

I began thinking about this after reading Tom Gardner's "A 25-Bagger in Five Years," in which he identified three things that give a company the chance to achieve outsized gains over the years -- like 25-baggers that turn $5,000 into $125,000. Of the three he mentions, one characteristic is most important to me: a high level of insider ownership.

Why it matters
But this makes sense, right? Think about any of your major personal investments:

  1. You are a stockholder, with a good deal of your wealth riding on this company's performance.
  2. Founders and managers with high levels of ownership also have their wealth riding on the company's performance.
  3. They are doing everything they can to increase the long-term value of their stock -- of your stock.

Having a wonderful time ...
With their reputations, their livelihoods, and their careers on the line, you can be fairly sure these managers and board members are motivated to do what's best for the company. It's like having someone on the inside, working for you. Every day. A great example is Amazon.com (Nasdaq: AMZN) CEO Jeff Bezos, who owns over 22% of the $24 billion e-tailer!

What is the opposite of that? Businesses where management has very little tied up in company stock. Where actions may be motivated by things that actually harm the stock's performance, like office politics, power plays, or working more with an eye on the clock (is it 5:00 yet?) than on improving the business model. Or, even worse, management that rewards itself with high salaries and bonuses that have nothing to do with outstanding performance.

Now, most of your larger holdings will have a low percentage of insider ownership. For example, Citigroup (NYSE: C) is only 0.4% owned by insiders. JPMorgan Chase (NYSE: JPM) sports just 0.5% insider ownership. The sheer size of those companies makes it awfully tough for anyone to own a significant share of the entire business -- though perhaps a different culture would have evolved in some of the large financial firms if management had held a greater stake in the future.

But smaller companies are a much different story. In small-cap land, CEOs and managers with high levels of ownership are much more likely to rise above the mediocrity and work toward the common goal of great stock performance.

For instance
I ran a screen for some companies with high insider ownership, but went a bit beyond that. The following businesses also have positive sales and earnings growth, high margins, and high returns on equity (ROE) -- a potentially winning combination. I also included some larger companies that nonetheless have high levels of insider ownership.

Company

Insider
Ownership

Net
Margin*

ROE*

TeleCommunication Systems (Nasdaq: TSYS)

19%

23%

67%

Star Bulk Carriers (Nasdaq: SBLK)

20%

56%

29%

Pre-Paid Legal Services (NYSE: PPD)

9%

13%

219%

AgFeed Industries (Nasdaq: FEED)

42%

12%

23%

*Trailing 12 months. Data provided by Capital IQ, a division of Standard & Poor's.

And beyond
Insider ownership, particularly in smaller companies, is one positive indicator in the quest for tomorrow's multibaggers. There are many more, of course, but insider ownership is one of the core variables we screen for in Motley Fool Hidden Gems.

We invite you to take a free trial and look through all of our active recommendations, as well as the top five small-cap stocks for new money now. There's no obligation to subscribe.

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This article was originally published on Feb. 21, 2006. It has been updated.

Rex Moore thinks Jack Bauer would make quick work of Chuck Norris. He (Rex, not Jack) doesn't own shares of any of the companies mentioned. Amazon is a Motley Fool Stock Advisor pick. The Fool is investors helping investors.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 26, 2009, at 4:21 AM, kellogg9 wrote:

    That makes logical sense to have higher stakes in ownership of a company because in the past banks use to be owned by individuals who had a lot riding on performance and so employees would ONLY get bonsues based on performance of the entire company. Today things are so out of wack that bank execs get paid rediculuous bonuses for bankrupting a company...these people couldnt care less if the company fails...as long as they got to rob it blind before it did then that is what is most important...investors be damned.

    This is why i stay clear of bank stocks and yes i too perfer companies that have higher insider ownership

    Kelly - http://www.stockcoupons.com/

  • Report this Comment On May 26, 2009, at 6:25 AM, Klarity1 wrote:

    Dear Rex Moore,

    I enjoyed your article above but wanted to alert you about one of the companies on your screen - Pre-Paid Legal.

    Not withstanding the Net Margin and ROE stats, but the insider ownership is misleading when it comes to PPD.

    Management has consistently followed a policy of using company cash to limit the shares on the open market while selling their own shares. When you combine this with the fact that the company's business model relies on new sales associates to pay for older ones, you get a pyramid scheme...the minute the recruitment of new sales associates declines, the music stops and the company cant afford to pay the commissions... and as luck would have it, associate acqusitions (subscribers if you will), has started to decelerate....

    Simple math says that the company WILL collapse at some point.

    fait attention !

  • Report this Comment On May 26, 2009, at 9:13 AM, pvfund wrote:

    I agree with Klarity. PPD is a ticking timebomb. If you examine their open market purchases the management has sold into it - plain and simple bait & switch. There are worser stinks hidden inside their 10K. Fellow Fools please stay away from PPD.

    Disclosure: No position. Considering short position, but unsure because the management could pull this off longer than I can afford to stay short.

  • Report this Comment On May 26, 2009, at 11:56 AM, spuds5915 wrote:

    "When you combine this with the fact that the company's business model relies on new sales associates to pay for older ones, you get a pyramid scheme...the minute the recruitment of new sales associates declines, the music stops and the company cant afford to pay the commissions... "

    Actually the business model is based on selling a product - prepaid memberships. Selling a product just like any other company. An associate has no obligation to recruit any new associates -ever. If the associate wants to strictly sell any one of the product lines (family plans, small business plans, group plans) that is perfectly acceptable. the same model used by any other insurance. There is no compensation for recruiting new associates and never has been. PPL must comply with all regulations set forth by the Insurance Board in each state. Commissions are paid when new members sign up for the service just like when you sign up with your auto insurance provider - he gets paid a commission. And if the policy renews every year - guess what a renewal commision is paid.

    If PPL was a pyramid scheme would 4 previous, highly respected State Attorney Generals be on their advisory board? Would they be approved by the US Better Business Bureau?

  • Report this Comment On May 26, 2009, at 12:37 PM, nopyramids wrote:

    PPD is a one-trick pony. I can only survive by using deceptive recruiting practices to lure hundreds of thousands of people into selling its memberships, because it anually loses about 1/3 of its total legal membership base and most of the people that sold them.

    PPD has artificially proped-up its stock price by spending around $450,000,000 in stock buy backs, which is kind of strange for a company that barely has that market cap, and one that once was worth twice that amount.

    Not only is PPD's "Opportunity" built on wholesale deception, so is its stock price.

  • Report this Comment On May 27, 2009, at 1:53 AM, criticalmass411 wrote:

    Caution: Beware of "short-seller" propaganda about PPD. PPD has over 20,000 small business accounts

    where companies make the legal plans and identity theft plans offered by PPD available to their employees as payroll deducted benefits. PPD also recently formed a strategic partnership with www.krollworldwide.com, one of the top risk management and security companies in the world. If PPD was doing shady business, www.krollworldwide.com would know about it... trust me!

    However, I do agree with pvfund "PPD is a ticking timebomb" per an article in Benefits Selling magazine May 2009 titled "Legal plans to the rescue" except I'm betting on an explosion of growth!!!

  • Report this Comment On May 27, 2009, at 2:18 AM, criticalmass411 wrote:

    Caution: Beware of "short-seller" propaganda about PPD.

    The 450,000,000 in stock buy backs by PPD mentioned

    above occurred over a 10 year period since 1999.

    The author above seems to imply that the 450,000,000

    in stock buy backs took place recently in a single transaction.

    This is simply not true.

  • Report this Comment On May 27, 2009, at 4:14 PM, nopyramids wrote:

    When PPD supporters have nothing else to defend against the horrific annual loss of members and the nearly total failure rate of associates, they accuse people as being "short sellers".

    You don't need to be a short seller to read PPD's 10-Ks to see what has happened year after year.

    Why are there fewer legal memberships when there are over a half-million sold and why do associates make up the second largest market for PPD's memberships?

    Additionally, why is it that after recruiting over 100,000 new associates every year that there are fewer of them selling any memberships, especially those selling over 10 memberships per year?

    PPD has been taking on water for a long time and the only "bucket" it has is its ability to suck hundreds of thouusands of new associates into its scheme.

    Look at the 10-Ks, it's all there.

  • Report this Comment On May 27, 2009, at 4:21 PM, nopyramids wrote:

    BTW, PPD had a market cap that brushed $1 billion mark ten years ago and over the past 10 years has spent around $450 million on its own stock, but now its market cap is now around $450 million even though its share price is higher now than it was a decade ago.

    PPD aggressively bought back stock to keep the price from falling by 50%.

    Massive recruiting and stock buy backs make the company appear far better than it actually is. It's all done with smoke and mirrors.

  • Report this Comment On May 27, 2009, at 10:49 PM, Ebvon3 wrote:

    I too at first believed that PPD's business model resembled a pyramid scheme, but after taking an objective look at the company and how associates do not get paid for recruiting other associate but selling memberships, the employer plans, and ability to make money from selling identity theft shield...

    I concluded that yes the company does use the DIRECT MARKETING BUSINESS MODEL ONCE USED BY DELL and many other company which were trying to pass on a new concept to American consumers (NEED PERSONAL SELLING TO DO SO, NETWORK MARKETING IS JUST LARGE SCALE PERSONAL SELLING FOR INDIVIDUALS). Most people are not cut out for the psychological superiority and advanced social skills needed to be a very successful sales person, so many do quit because they are not fit for the position yet the company gives everyone a try. ONLY THE STRONG SURVIVE! THE COMPANY WILL RETAIN THE BEST AND BRIGHTEST AND WILL CONTINUE TO GROW!

  • Report this Comment On May 28, 2009, at 4:00 AM, criticalmass411 wrote:

    CAUTION: Beware of "short-seller" propaganda about PPD! The bottom line is simple. PPD's stock price is up over 40% since April 1, 2009. In a down economy, PPD's stock price is up over 40% since April 1, 2009. Why is PPD's stock surging in a down economy???... CASHFLOW! Despite all of the "short-seller" talking points about PPD mentioned above, PPD continues to generate strong POSITIVE CASHFLOW! Over the last 12 months(trailing) ROE is 219%! For any concerns that are holding short positions on PPD this is a really bad thing. But for the rest of us this is very very good!!! The "short-seller" talking points on PPD have become AD NAUSEAM, BLOATED and STALE... Why doesn't somebody tell these guys they really need to come up with some fresh material about PPD???

  • Report this Comment On May 29, 2009, at 3:31 PM, nopyramids wrote:

    PPD has only been able to support its stock price by buying back over 50% of its outstanding stock and at the cost of nearly a HALF-BILLION dollars.

    Look at PPD's stock price and market cap at this time in 1999 vs. what it is today, then look at the amount of money PPD has spent on stock buy backs.

    Look at the number of associates recruited in the past 10 years, the number of legal memberships sold, the numbe of legal memberships that have canceled during that time and the rate at which memberships continue to cancel.

    You do not need to be a short seller to see that PPD operates LIKE a pyramid scheme (it's a "retarded" pyramid scheme), in that it must continually recruit hundreds of thousands of new associates (investors) to sell its products so that a tiny percentage of people and the company can make money.

    Inthe past 10 years, PPD has recruited more associates than it has in current legal memberships, and over 1/3 of its non-group memberships are owned by people who are associates! This would be like having 1/3 of all Toyota owner's also being employees of Toyota, except that PPD associates PAY PPD to sell and recruit for it.

    Why is it that PPD still has to recruit over 100,000 new associates every year, even though it has been doing so for many years and why is it that the number of active legal memberships are going down when there are over a half-million sold? Could it be that most people don't find the memberships worth keeping and almost all associates fail, so it has to recruit huge numbers of new associates every year to stop a meltdown?-

  • Report this Comment On May 31, 2009, at 9:34 PM, henryhank100 wrote:

    what ever happen to project 2 or design.LLC

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