"A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful. And most certainly, fear is now widespread."
-- Warren Buffett, Oct. 16, 2008

It was a tough year for the world's richest man; according to data from Forbes, Warren Buffett's net worth declined in value by a staggering $25 billion in 2008.

So let's not be too hard on ourselves if we too owned a few stocks that lost substantial portions of their value last year. Instead, let's pay close attention to what masters like Buffett are doing on the heels of such a dismal market year.

Let's cut to the chase
Buffett has been using the $44 billion cash hoard he had at the end of 2007 to buy stocks ... in the midst of an economic crisis.

Sure, Buffett may be insane, but as the world's richest man, his record speaks for itself. So when he wrote in that New York Times editorial last year that he's buying now because it is likely that "the market will move higher, perhaps substantially so, well before either sentiment or the economy turns up," Fools would do well to take heed.

These opportunities
What opportunities might the Oracle see today? According to Berkshire Hathaway's most recent 10-K filing, Buffett's interested in buying companies at a fair price that have:

  1. At least $75 million of pre-tax earnings
  2. Consistent earnings power
  3. Good returns on equity with limited or no debt
  4. Management in place
  5. Simple, non-techno-mumbo-jumbo businesses

These criteria are designed to ensure that the stocks on Buffett's watch list are large, well-run, and understandable, and that they possess durable moats -- sustainable competitive advantages that allow a company to maintain high levels of profitability and growth over long periods of time. Those are the rare companies that you want to buy when they're cheap, then hold for a long time as they continue to grow and prosper.

To try to identify the stocks that may be populating Buffett's wish list, I built a screen based on these traits using Capital IQ, an institutional software database. My research turned up 63 stocks. Confirming that we're on the right track, several of the companies that popped up -- Johnson & Johnson (NYSE:JNJ) is one standout -- are already owned by Buffett.

Here are three more candidates:

Company

7-Year Annual Earnings Growth

Return on Equity

CEO Tenure

Industry

Analyst Coverage

Southern Copper (NYSE:PCU)

48%

26%

5 Years 

Metals and Mining

10

Abbott Labs (NYSE:ABT)

11%

30%

10 Years

Pharmaceuticals

18

UnitedHealth Group (NYSE:UNH)

16%

17%

12 Years

Managed Care

19

Data from Capital IQ, a division of Standard & Poor's.

But you can do better
Unfortunately, large companies attract lots of coverage from Wall Street analysts -- those 63 stocks have 21 analysts following them, on average -- which, as I've explained in an earlier column, makes them less likely to be mispriced. Even though Buffett's excited about all the opportunities he sees today, he's well aware that small companies offer greater upside.

So given that $43 billion Kraft (NYSE:KFT) is on the smaller end of Buffett's major holdings, why does he stick with such large stocks?

Berkshire's overall portfolio was more than $124 billion at last count, which means that, to have much of an impact on his bottom line, any new investments Buffett makes will have to be big -- such as his multibillion-dollar purchase of Wells Fargo shares early last year or, more recently, his acquisition of Burlington Northern. Only huge companies can support the kind of volume he brings to the table. So he has to look for the market's best large caps, rather than the market's best stocks.

He freely acknowledges this fact: 

[Our] past record can't be duplicated or even approached. Our base of assets and earnings is now far too large for us to make outsized gains in the future. [Original emphasis]

Cue our sympathetic "aww."

Why Buffett may wish he had less money
Buffett once famously boasted that he would be able to earn 50% annual returns ... but only if he had a whole lot less money. Why? Because he'd be able to freely buy and sell small stocks that the hotshots on Wall Street don't adequately cover.

So, if you're like me and have less than $124 billion to invest, it makes sense for you to look at some of the stocks the Oracle wishes he could buy -- small stocks.

If we strip away Buffett's $75 million pre-tax earnings requirement and focus on small caps, our list of candidates grows to 100. Better still, these companies have just four analysts covering them on average, which increases our chances that Wall Street's missing something.

Here are three small-cap stocks that Buffett may wish he could buy.

Company

7-Year Annual Earnings Growth

Return on Equity

CEO Tenure

Industry

Analyst Coverage

AZZ (NYSE:AZZ)

24%

20%

9 Years

Heavy Electrical Equipment

4

WD-40

2%

16%

13 Years

Household Products

4

Medifast (NYSE:MED)

22%

23%

3 Years

Personal Products

2

Data from Capital IQ, a division of Standard & Poor's.

Of course, these aren't my (or Buffett's) official recommendations. But they share the most important qualities he says he screens for, and they are interesting places for further research.

Some more ideas
Yes, it's been a tough time for all of us. But the world's richest man -- who has made bundles of money through wars, oil shocks, recessions, and a number of market panics and sell-offs -- believes that now is the time to invest and make money: "If you wait for the robins, spring will be over."

Our team at Motley Fool Hidden Gems agrees with Buffett. They're astounded by some of the small-cap bargains around today. If you're looking for ideas, click here to read about their favorite stocks, free for the next 30 days.

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This article was originally published March 19, 2009. It has been updated.

Ilan Moscovitz wishes he could own small, cute, furry animals, but life is never that simple. He owns shares of Berkshire. Berkshire and UnitedHealth Group are both Stock Advisor and Inside Value recommendations, as well as Fool holdings. Johnson & Johnson is an Income Investor selection. Motley Fool Options recommended buying calls on Johnson & Johnson. The Fool owns shares of AZZ. The Fool's disclosure policy has a soft spot for sugar gliders.