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Show Me the Money, Sirius

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Although headlines still spray earnings figures all over the media every day, many investors have moved past net earnings as a measure of a company's economic output. That's because earnings are very often less trustworthy than cash flow, since earnings are more open to manipulation based on dubious judgment calls.

Earnings' unreliability is one of the reasons Foolish investors often flip straight past the income statement to eyeball the cash flow statement. In general, by taking a close look at the cash moving in and out of the business, you can better understand whether the last batch of earnings brought money into the company, or merely disguised a cash gusher with a pretty headline.

Calling all cash flows
It's worth checking up on your companies' free cash flow (FCF) once a quarter or so, to see whether it bears any relationship to the net income in the headlines. That brings us to Sirius XM Radio (Nasdaq: SIRI  ) , which has produced $53 million in FCF over the trailing 12 months, compared to a GAAP-accounting net loss of $249 million.

anImage

Sirius turned 2% of its revenue into FCF -- not too impressive. But, hey, maybe Sirius is just in a tough business. It always pays to compare that figure to sector and industry peers and competitors, to see how your company stacks up. Unfortunately for the Sirius hopefuls, the broadcast-media, portable-content-device, and satellite-information business doesn't have to be a low-payout biz. Just take a look at the cash profitability of these media and technology companies that play in similar spaces to Sirius's:

Company

LTM Revenue

TTM FCF

TTM FCF Margin

 Apple (Nasdaq: AAPL  )

 $51,123

 $12,136

24%

 Journal Communications (NYSE: JRN  )

 $431

 $69

16%

 CBS (NYSE: CBS  )

 $13,386

 $1,433

11%

 Walt Disney (NYSE: DIS  )

 $36,782

 $3,675

10%

 Motorola (NYSE: MOT  )

 $21,717

 $1,854

9%

Among its competitors and peers, Apple comes in with the highest FCF margin (defined as FCF / trailing-12-month revenue), with 24% of its revenue turning into FCF. Sure, it's more of a hardware outfit, but even lowly CBS ("That joke is so old, it watches CBS!") can turn 11% of its top line into free cash flow.

All cash is not equal
Unfortunately, the cash flow statement isn't immune from nonsense, either. That's why it pays to take a close look at the components of cash flow from operations, to make sure that the cash comes from high-quality sources. They need to be real and replicable in the upcoming quarters, rather than being offset by continual cash outflows that don't appear on the income statement (such as major capital expenditures). For instance, cash flow based on cash net income and predictable depreciation is generally favorable. An increase in cash flow based on stiffing your suppliers (by increasing accounts payable) or shortchanging Uncle Sam on taxes will come back to bite investors later. The same goes for decreasing accounts receivable; this is good to see, but it's ordinary in recessionary times, and you can only increase collections so much.

So how does the cash flow at Sirius look? Take a peek at the chart below, which flags questionable cash flow sources with a red bar.

anImage

When I say "questionable cash flow sources," I mean line items such as changes in taxes payable, tax benefits from stock options, and asset sales, among others. That's not to say that companies booking these as sources of cash flow are weak, or are engaging in any sort of wrongdoing. But whenever a company is getting more than, say, 10% of its cash from operations from these dubious sources, I feel obliged to crack open the filings and dig even deeper, to make sure I'm in touch with its true cash profitability.

With questionable cash sources comprising 75% of the cash flow from operations for Sirius, I think it's time to do a little more digging. Of the $329 million in cash from operations that has come in over the past 12 months -- most of which is offset by nearly $250 million in capital expenditures -- a full $105 million comes from uninspiring sources such as non-cash interest expense, deferred income taxes, and other credit facility adjustments.

Of course, that's probably why Sirius trades for around a buck a share: Investors don't see much hope of cash flow in the future. Without that, Sirius is just another money pit.

A Foolish final thought
If you take the time to read past the headlines and crack a filing now and then, you're probably ahead of 95% of the market's individual investors. By keeping an eye on the health of your companies' cash flow, you can spot potential trouble early, or figure out whether the numbers merit Mr. Market's pessimism. Let us know what you think of the health of the cash flows at SIRIUS XM Radio in the comments box below. Or, if you're itching to learn more, head on over to our quotes page to view the filings directly.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

At the time of publication, Seth Jayson had no position in any company mentioned here. He is co-advisor of Motley Fool Hidden Gems, which provides new small-cap ideas every month, backed by a real-money portfolio. Walt Disney is a Motley Fool Inside Value pick. Apple and Walt Disney are Motley Fool Stock Advisor recommendations. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 21, 2010, at 1:11 PM, Fredlee009 wrote:

    I like your comparisons of Sirius XM in cash flow to those companies. Try putting up Citadel, Clear Channel, and CBS Radio, not CBS. Also how is Disney a good comparison? Dont they also own amusement parks? You discredit your article by using bad comparisons.

    Also, Sirius XM has FCF, positive EBITDA and INCREASING CASH ON HAND. In fact they used CASH ON HAND to pay debt due in 2011. In a few months they will remove another 210 million in debt WITH CASH ON HAND. Growing cash on hand is a sign dollars are hitting against NO COSTS. Hence earnings. Positive earnings for sirius ever has occured. Hence FCF. Due to changes in their balance statment, Q1 FCF was affected but will be near 100 million this Q. They also generate more revenue than any other radio provider. Sirius XM's cash flow from operations will only increase now auto sales have rebounded, their churn is dropping, and their take rate is increasing.

    Please try to post more facts, than silly charts talking about bad cash. FCF is impossible to deny as cash. Sorry. It accounts for interest payments and taxes.

  • Report this Comment On July 21, 2010, at 1:14 PM, Fredlee009 wrote:

    Sirius XM has the safest cash flow model in existance. The subscription based model is the envy of ever media company. Comcast used it to buy NBC. LOL.

    You laugh at a model that produces the safest cash in the business. Steady, monthly income from a consistant revenue source. They receive as revenue the purest form of cash. Not credit, or account receivable, or they have to worry about inventories depreciating, or selling new products, or having products oked, or having them be hot...

    The service is consistant, it gets better over time, and their customer base is growing.

    Dont you get it?

  • Report this Comment On July 21, 2010, at 1:19 PM, Fredlee009 wrote:

    I have another question for you Mr. know it all.

    If the market is forward looking, why are you mentioning trailing FCF? You talking about their future, yet you mention the past. If you notice trends, you will see the huge opportunity for growth. If you ignore trends, and look for 2001 to now, ya, you may have a point. Your comparing a fledgling companys numbers overall against now 1 complete year of lower costs, and expanding revenue. Thats over 4 quarters of arrogance. During the worst economic downturn we have ever seen. Your in the smart money? Really? Thats why its trading at $1? EBITDA EV puts this stock with full dilusion at 1.35 area, with true guidance its near 1.70. Thats will no speculation, and only current growth 1 year out targets. This doesnt even account for changing metrics or improving economic conditions.

  • Report this Comment On July 21, 2010, at 1:23 PM, Fredlee009 wrote:

    Heres some actual facts and an intelligent opinion on their cash flow. From another source

    Finally—and we're saving the best for last—Sirius/XM barely bounced into the plus column for the first time in years; it's 113.9 percent higher than a year earlier. The improvement, Mulford said, is the result of improved revenue and profitability (as judged by Cash Flow Analytics: operating profits before depreciation.)

    “They are actually growing capital spending,” he says, “so improvements here appear to be real and sustainable and not due to nonrecurring factors.”

    http://www.cashflowanalytics.com/news.php?articleID=322

  • Report this Comment On July 21, 2010, at 1:37 PM, Fredlee009 wrote:

    So let me guess this straight. Your commenting on a struggling stock, with finally its first profits, and you rip them for it. So you are worried people might buy this stock at under $1? Really? Your concerned for them? LOL

  • Report this Comment On July 21, 2010, at 1:47 PM, Puckplayr4 wrote:

    "Sirius/XM BARELY bounced into the plus column for the first time in years; it's 113.9 percent higher than a year earlier"

    Up 113.9% from a negative number, BARELY popping into the positive...yipee. That explains your 0.37 to 0.97 pop...now where does it go in this slow economy?

    Will it grow? Probably. But at what pace? Sure the business model is enviable, if people wanted to pay for the product! That's why Netflix kicks ass...people WANT to see all the movies they've meant to go see but never did, and now they come to their door! How easy is that! But there is a mental block to paying for radio so you can yuck it up on the commute that makes you want to end your own life everyday.

    By the time people once again have disposable income and poor spending habits to waste on satellite radio (which is what people need for this service), their habits will have changed. You can stream Pandora or 20 other options on your phone and plug it into your car input/aux all day. You can download podcasts and listen to what you want, when you want. Is Howard Stern really drawing new customers? Is the new car market going to spike in 3rd quarter 2010?

    Fredlee, you seem to be very emotionally invested in Sirius/XM. You are married to your stock and your opinions of that stock. EVEN IF YOU ARE CORRECT, it doesn't change public sentiment and the reality of a languishing economy. Until job growth is STRONG, and people dig themselves out of the debt they are amassing now, and they forget that they need to save every spare penny they can, this is a non-issue. Sure, Sirius will probably survive, but is it going to live up to the hype it once carried? Please.

    I bought at 0.33 and sold at 0.77. Now I'm back in at 0.89 and if it hits $2 I'll be shocked. But go on brother man...convince the market why it's wrong!

    Until you get hedge/mutual funds buying (and holding) it in bulk, its going nowhere soon. Best of luck to you.

  • Report this Comment On July 21, 2010, at 2:14 PM, doubting wrote:

    Here is another genius, or may be augur who has no clue what he is talking about and cannot see beyond his nose. Your charts are nice. This is probably all you can do. What about making true analysis?

    Let me SHOW you why you have no idea what you are talking about.

    1. Siri is servicing its debt of about $3B with 300M in interest they pay annually in cash. I assume you or your friends give them this cash. Or may be they still make this money and you simply forgot to look?

    2. Siri's annual CAPEX is, to average out, about $200M. Again, you and your buddies supply the cash. Or may be again they make this money?

    3. Siri is paying off its debt and the pace of pay offs will increase dramatically in the coming two years because the company is benefiting tremendously from phenomenal merger synergies and growth. This means less interest and more FCF. Isn' that right. Or you and your buddies have other conspiracy theories.

    4. Siri's CAPEX is significantly decreasing and will be practically non-existant starting 2012. Doesn't this add to their FCF. Or you have some other rotten ideas. or you simply forgit to look again.

    5. Siri started growing again at a very robust pace. This will add to their FCF again, genius, or you are not aware of that. (may be you will condescend to look and see that they added 583,249 subs in Q2, 2010 alone).

    6. Siri will continue renegotiating all old bad deals, that were killing the two companies individually, as they come up. This will also augment their FCF, genius. Of course you cannot see that. Why? Simply because you do not want to.

    7. You should be ashamed of yourself for such cheap analysis you want us to believe. Let alone other worthwhile comments above, you never mentioned the main cause of current company and FCF, in particular, situation. And you should know this cause. "COMPETITION" that was killing two individual companies. They fought for survival. This main CAUSE "COMPETITION" IS GONE. PERIOD. Can you and your buddies see that? WE WILL SEE HUGE FCF GROWTH as the result. And you know why. You simply refuse to see the facts no matter how graphically they SHOW.

    8. You took a cross section of a company at its rebirth having ignored problems it had to tackle in order to survive from 17 month merger that almost killed it to the worst crisis in the economy in the past 70 years. At the same time you simply ignored all items above and pretended that we are clueless and you can take us for a ride. Siri will SHOW you and your buddies a lot of FCF within the next 12 months. My question is - will you be willing to acknowledge that and what are you going to say then, genius?

  • Report this Comment On July 21, 2010, at 2:33 PM, Fredlee009 wrote:

    I love when I present facts, and I called an emotional investor. No, regrardless of the stock I dont like to see bad analysis, and I would speak up where I saw it. Thats a basher tactic, to site me being emotional. Where in my comments and presentation of facts did I need any emotion to be convincing? Barely meaning, time wise, not amount. Anyone generating over 100 million a quarter in FCF is going to have options, increased debt ratings, and a rising stock value over time. Whats interesting in the sirius xm example is not their amount of FCF, but the dramatic reversal in only one year. Merger synergies are very telling,and with improving revenue and stagnant costs, their FCF will only continue to grow, especially with rising sub base.

  • Report this Comment On July 21, 2010, at 2:36 PM, Fredlee009 wrote:

    Basically fellas I can sum it up in simple terms for you. The doubters of the business model have now all been proven wrong, and will throw up misrepresented facts, weak analysis, and tired tactics rather than admit they were wrong. By the time an analysis like this admits they are wrong, its too late to make any money on the investment. This company will probably be saying the stock is a great buy at $3, when they were calling it a bad buy at 97 cents.

    The easier course is admit to the facts, and move on. Go offer bad analysis now on another company.

  • Report this Comment On July 21, 2010, at 2:40 PM, Sadalmelik wrote:

    Thanks for a thoughtful article S. Jayson. I own sirius, but I don't take it so seriously that I have to call you names and throw mud at you just for taking a look at cash flow in what is obviously a debt-laden balance sheet. I hope you are wrong in your analysis, because I'll make more money, but if you are right at least I've been forewarned.

  • Report this Comment On July 21, 2010, at 4:30 PM, cantbefoolish wrote:

    Show you the money? If you weren't always on the wrong side of the SIRI trade, you would have some money. FOOL!

  • Report this Comment On July 22, 2010, at 10:24 AM, bcp65 wrote:

    This is a JOKE! See others comments for details of the 'JOKE.' The author needs to go back to school.

    Editors you really need to review each article that Seth Jayson writes. This article reflects poorly on The Motley Fool company.

  • Report this Comment On July 22, 2010, at 11:45 AM, superdave1459 wrote:

    Freddie is definitely married to the stock and uses headline snippets about profitability to justify his holding. Looking at the SEC filings I don't see quarter after quarter of profits, it's been losses. Of course you can fool yourself when you depend on FCF or net adjusted income etc. that Mel is always pumping and the uninformed use that as real profit.

    Also the debt is NOT being paid down, it is either being refinanced or paid from proceeds from the 800 million loan. Check the SEC filings again. Debt as of 12/31/2009 was $3.1 billion, it is now $3.6 billion.

    Again the ones in love and married with their stock are as usual woefully wrong with their purported :"facts".

  • Report this Comment On July 23, 2010, at 3:37 PM, siriusguy13 wrote:

    superdave...ya better do your homework.

    Sirius is a future cash cow with 4 stomachs.

    Gonna be a good ride for a very good product!

    Long Siri

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