The Swiss maker of PC accessories branched out into high-end TV remote controls in the middle of last decade, and Google TV is a logical extension of that grab for the living room. Logitech's products are usually built to support what the company calls "open ecosystems," of which the PC is the "ultimate" example and Android forms the advance guard of the next generation.
The move also feeds into Logitech's belief in Internet-based video as a business driver. Management subscribes to projections by Cisco Systems
Logitech aims for aggressive targets including "mid-teens" sales growth rates and improved profit margins. Google TV gives the company an entry point into 60 million American households with HDMI-equipped TV screens, and peripherals around the basic hardware gives Logitech an additional sales opportunity.
This company is used to playing a supporting role to larger endeavors. Making a shift from the Microsoft
It could be this Android thing, it could be Sony
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