Golfing-equipment manufacturers are looking at 2011 as an opportunity to script a revival, and Callaway Golf
So is Callaway finally poised to take off, or will it continue to be a 10-stroke putter?
Crunching the numbers
Callaway's first-quarter net sales declined by 5.7%, to $285.6 million. A massive 30% drop in sales in Japan -- its second-largest region in terms of revenues -- weighed heavily on overall sales. Strong sales in Europe and the emerging markets, however, did help buoy its top line a bit.
Putting further pressure on margins was Callaway's additional investment in its global operations strategy. As a result, net margin dropped to 4.5% from 6.7% in the first quarter of 2010. That's somewhat understandable as the company prepares for a more international focus.
Cash from operations was still in the negative, clocking in at -$39.4 million compared to -$59.1 million in the year-ago quarter, because of huge increases in accounts receivable.
Turning point?
No talk of business these days is complete without a mention of emerging markets. Callaway holds a 25% market share in the Indian golf market and aims to boost that figure to around 35%. But the company faces stiff competition from manufacturers that have a longer history in India, including Nike
Fools, lend me your ears
With the seasonal nature of the golfing business and the supposed recovery we're witnessing in the company's major markets, I'll be interested in seeing Callaway's results for Q2. Even after a fairly unimpressive quarter, I'm not willing to strike Callaway off my watchlist just yet. This company could still be a big hitter in the future.
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