Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Big Winners for Small Investors

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

A well-known investor once claimed he could earn you 50% per year on a portfolio of ordinary common stocks. Of course, there was a condition.

Or maybe that's an urban legend. After all, folks have argued the point for years. But what if this guy really did make that claim? And if so, what was that one condition?

Enter a flock of Jayhawks
While we bickered over who said what and when, a bunch of schoolkids did something about it. They kicked their way across Kansas and demanded a chat with this gentleman.

When he agreed, they simply asked him: Did the guy commonly known as the world's greatest investor ever really make that "50% per year" guarantee?

And, more importantly, would he stand by it today? As it turns out, this fellow didn't just confirm that it was all true -- he went one step further.

You'll be surprised how he would do it
To earn you 50% per year -- essentially doubling your money every 20.5 months -- he wouldn't buy the blue-chip consumer giants like American Express (NYSE: AXP  ) that made him a legend, or even his own $175 billion company.

No, he'd buy obscure companies with names you've never even heard. How do I know that? He told us. Remember that one condition I mentioned earlier?

Well, this guy would guarantee that 50% per year ... only if he had less than $1 million to invest. That's because he would invest in undiscovered, thinly traded small companies -- the one niche in the market where individual investors like us have an advantage over the pros.

Why Warren Buffett wishes he were you
I imagine you guessed it was Buffett. Well, can you guess why he wishes he were you? Because he has too much money. Yeah, I know that sounds nuts. After all, the big money on Wall Street has all of the advantages, right? Wrong.

For one thing, most pros have way more than $1 million to put to work, so they can't mess with a little satellite-equipment maker like Comtech Telecommunications. Well, maybe they can now -- but not 10 years ago, when Comtech started the 4,000% run-up that made it one of the market's 10 best stocks.

That's one big reason you see so much trading volume in the usual suspects. Don't believe me? Take a look at the names that are consistently among the most heavily traded Nasdaq stocks:


Market Capitalization

Average Volume

Oracle (Nasdaq: ORCL  )

$94 billion

45 million

Comcast  (Nasdaq: CMCSA  )

$47 billion

27 million

Research In Motion (Nasdaq: RIMM  )

$29 billion

28 million

Broadcom (Nasdaq: BRCM  )

$9 billion

15 million

Intel (Nasdaq: INTC  )

$90 billion

77 million

And over on the NYSE? How about EMC (NYSE: EMC  ) and Pfizer (NYSE: PFE  ) , trading 35 million and 58 million shares a day, respectively. On Wall Street, they call this liquidity. I call it a polite way of saying "the good old boys buying and selling the same old stocks to each other."

Either way, if you have half a billion to put to work this afternoon, you'd better buy one of those and forget the next big thing. But don't expect to be dazzled -- the usual suspects don't have many doubles left in the tank, much less one every 20 months or so.

Wait a minute! Aren't small companies risky?
Not necessarily. Ibbotson Associates tracks stock returns by "style" and market cap. You could have invested $1,000 in Ibbotson's large-cap universe back in 1927, and you'd have about $2 million today. Not bad.

If you'd bought small-cap value stocks instead, you'd have $33 million. Of course, that's a long time to be invested. But then, isn't that the point? Of course, the word "value" is critical, too. In fact, combining small-cap potential with old-school valuation may be the missing link between big profit potential and Buffett's 50% boast.

Motley Fool co-founder Tom Gardner hammered this lesson into my head back when I worked with him on The Motley Fool's Hidden Gems newsletter service. So I know firsthand how fantastic the returns can be when you focus on unloved, obscure, and (most importantly) underpriced small companies.

No, stocks aren't dead!
Don't be fooled. The financial crisis will pass -- the shenanigans in Washington notwithstanding. More important, this is a rare opportunity for investors like us. Many great small businesses with rock-solid balance sheets are on sale by no fault of their own. And when the economy turns, great small companies will lead the way, as they always do.

We have to be ready to strike right now. But I understand why you might not want to go it alone just now. Here's an idea: Do what I do -- lean on the team of advisors at Hidden Gems for ideas and advice. They've never led me wrong. And right now, you can try the entire service free for a whole month.  

I have a hunch it can make you some money. I guarantee it'll make you a better investor. If you have less than $1 million to invest, that is.

Best of all, you're not taking any chances. If you're not absolutely blown away at any point during your 30-day trial, I'll personally make sure you don't pay you a dime. Buffett would be proud. To learn more about this free trial offer, click here.

This article was originally published on Feb. 10, 2006. It has been updated.

Paul Elliott owns shares of Pfizer. Intel, American Express, and Pfizer are Inside Value picks. Pfizer is also an Income Investor selection. You can view the entire scorecard with your free trial. The Fool owns shares of American Express and Pfizer and has a disclosure policy.

Read/Post Comments (7) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 02, 2008, at 8:35 PM, CrazyDiamonds wrote:

    Why do I keep getting these article lead ins to no where???

    I read an article expecting to learn something only to have it be another pitch for another service to buy....this is getting frustrating!!!!

  • Report this Comment On December 02, 2008, at 9:00 PM, Beartracks1 wrote:

    AMEN CD, I was thinking the same thing when I got down to your post.

  • Report this Comment On February 25, 2009, at 4:45 PM, DoubleDownDan2 wrote:

    Everyone seems to have "SECRETS" to sell, but no-

    one actually HAS any. Same with "SYSTEMS".

  • Report this Comment On August 28, 2009, at 9:44 PM, ozzfan1317 wrote:

    Buy My book and see if you find any secrets double down..;)

  • Report this Comment On April 14, 2010, at 6:23 PM, SorgelEquity wrote:

    if you haven't figured it out yet, just tries to sell their mostly useless services through every article they publish.

    If they did have the "secrets" they wouldn't sell it to you because they would be so damn rich from doing it on their own. Just something to think about.

  • Report this Comment On May 23, 2010, at 10:35 PM, Bloefeld wrote:

    As Warren Buffett said himself, if someone has a panacea for the market and offered it for a few bucks per month, they would be morons (or something more or less the same).

    I would like to see not just the giant home-runs they have predicted but the picks that just cratered and killed its investors.

    I really wish that Motley would at least put the words "sales pitch" on its emails.

    I like the site and find some value here, but this stuff is just annoying. On principal if they pitch me more than once, I will not buy the service.



  • Report this Comment On October 23, 2010, at 8:26 AM, clearbranch wrote:

    I have all of TMFs emails sent to SPAM folder.

    Most of their articles fall in that category.

    They didn't used to be that way but the Fool is mainly for fools now (sigh)

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 767800, ~/Articles/ArticleHandler.aspx, 10/23/2016 8:13:17 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 day ago Sponsored by:
DOW 18,145.71 -16.64 -0.09%
S&P 500 2,141.16 -0.18 -0.01%
NASD 5,257.40 15.57 0.30%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 4:00 PM
AXP $67.36 Up +0.58 +0.87%
American Express CAPS Rating: ****
BBRY $7.37 Down -0.11 -1.47%
BlackBerry CAPS Rating: *
BRCM.DL $0.00 Down +0.00 +0.00%
Broadcom CAPS Rating: ****
CMCSA $64.06 Down -0.29 -0.45%
Comcast CAPS Rating: ***
EMC $0.00 Down +0.00 +0.00%
EMC CAPS Rating: ****
INTC $35.15 Down -0.28 -0.79%
Intel CAPS Rating: ****
ORCL $37.93 Down -0.16 -0.42%
Oracle CAPS Rating: ****