Dueling Fools: Coca-Cola
By
Rick Aristotle Munarriz
May 11, 2006
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Turning 120 this year and still keeping its signature curves intact, Coca-Cola (NYSE: KO) is a beloved brand that is recognized all over the world. Take a trip to the company's museum in Atlanta and you will see how the company grew. If you're thirsty, feel free to sample one of the company's many exotic flavors from all over the world.
More than 400 brands are dispensed in 200 different countries. Coke is quite the globe-trotter. It may not have the salty snack stronghold of rival PepsiCo (NYSE: PEP), but it's the undisputed leader in the overly hyped cola wars.
In the 1990s, Coke was part of Tom Gardner's Rule Maker real-money portfolio of established growth stocks. With the shares inching lower in recent years despite the company's gradual growth, it has recently been recommended to Motley Fool Inside Value newsletter subscribers.
That brings us to this week's throwdown. When it comes to Coke, not all Fools agree. This week, Chuck Saletta argues in favor of the pop star, while I put down my can of Diet Coke long enough to argue the bearish case.
Does Coca-Cola belong in your portfolio? That's what this week's Duel is all about.
Duel on!
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