My No. 1 Top Holding

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So, what's your No. 1 top holding? When I tell you mine, you may be surprised.

For one thing, it's not a small cap. It's no story stock, either. It's a big, household name with a dark cloud hanging over it.

And this should surprise you why?
Because I've banged the table on small caps for years -- how you could buy a Yahoo! (Nasdaq: YHOO) or an eBay (Nasdaq: EBAY) now that they're huge and everybody owns them. The real money, however, is being made by those who bought companies like these years ago.

And that's just partly because their explosive growth phases are ahead of them. These stocks -- and countless others, from Qualcomm (Nasdaq: QCOM) to Applied Materials (Nasdaq: AMAT) -- were wickedly profitable when I started investing for another reason. They weren't so heavily owned on Wall Street.

As a result, demand was relatively light, and the "auction" market for these stocks was inefficient. In fact, second only to their ability to ramp up their revenues exponentially, I’d argue that this inefficient pricing explains why small-company stocks have historically outperformed all others.

Confessions of a small-cap junkie
That's why I rarely dabble in big names. But I make exceptions, particularly when markets get out of whack. That's how I got tangled up with my No. 1 top holding 15 years ago: I picked it over US Bancorp (NYSE: USB) and Wells Fargo (NYSE: WFC) in a group that was priced for bankruptcy.

I never even considered that the company itself would set the world on fire; only that the stock was a value. Plus, it was a name I never expected to get a chance to buy so cheaply. Which brings me to the reason I decided to write this column.

You see, we have a similar opportunity right now. This dawned on me when I noticed my dream stocks popping up alongside the usual "cigar butts" on the old-timers' lists of top value stocks -- most notably my pal Philip Durell's Motley Fool Inside Value scorecard.

An "inverted Nifty Fifty"?
Sadly, I can't take credit for that one. Money manager Christopher Davis coined the phrase a while back to explain how America's top companies are increasingly among the market's cheapest stocks. Davis says, "We get this opportunity once every 10 or so years."

I'd say less often than that. There are one-off exceptions, of course. In 2004, Coca-Cola (NYSE: KO) got so cheap I had to buy it. Same story with my No. 1 top holding back in 1991. But I don't recall seeing anything like this.

Earlier, I mentioned Phillip Durell's Inside Value scorecard. Suddenly, in place of the usual has-beens and out-of-favor industries, it reads like a who's who of America's top brands. An inverted Nifty Fifty is right.

I put my money where my mouth is
Awhile back, I rolled over a 401(k) from a previous job. I considered dumping it into an index fund, but I had a better idea. I bought a handful of big names that I lifted straight from Philip's Inside Value scorecard. I've never slept better.

Remember, I needed stocks I didn't have to watch every day, preferably ones that paid dividends. Philip simply told which names were cheap. Oh, and I also re-upped on beleaguered Bank of America ... you guessed it, my No. 1 top holding.

Yes, things look bleak for my big bank today. But do you think it was easy buying the big banks in 1991? Heck no. Buying value can be scary. But if you've ever wanted to earn "story stock" profits with "value stock" downside risk, the inverted Nifty Fifty is your chance.

I really think Phillip Durell can help. Especially since you can try his Inside Value newsletter service free for a whole month. You can check out every screaming value stock he's recommended and flip through every back issue in a few minutes. If you don't think it's a value, no worries. You won't pay a cent. To find out more about this free trial offer, click here.

This article was first published March 29, 2007. It has been updated.

Paul Elliott owns shares of Bank of America, Coca-Cola, and a handful of Durell's Inside Value recommendations. eBay is a Motley Fool Stock Advisor recommendation. US Bancorp and Bank of America are Income Investor selections. Coca-Cola is an Inside Value pick. The Fool has a disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 17, 2008, at 12:10 PM, madmilker wrote:

    with what Michael Leibert wrote back on January 26, 2007... would make me think y'll kinfolks....does this site only pump the "out of favor".... "fallen from grace"..... in the "dumpster" crap!

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