ADVERTISE

Online Advertising

Get the best return from your online media buy. We'll help you maximize your campaign's effectiveness with the package that suits your goals.

Ad Offerings & Specifications:

Please e-mail your creatives and any questions you might have to our Ad Management team at admaster@Fool.com.

Ad Spec Chart

TypeSizePositionCreativesAlt Text
IAB Standard Big Box
  • Within Designated Content Areas
  • Flash, GIF, HTML, JPG
  • Animation: 15 seconds
45 chars
Half Page Ad
  • Right Nav on Article Pages
  • Flash, GIF, HTML, JPG
  • Animation: 15 seconds
45 chars
Leaderboard
  • Top of most pages
  • Flash, GIF, HTML, JPG
  • Animation: 15 seconds
45 chars
Skyscraper
  • Right Nav Bar in Content Area
  • Flash, GIF, HTML, JPG
  • Animation: 15 seconds
45 chars
Wide Skyscraper
  • Flash, GIF, HTML, JPG
  • Animation: 15 seconds
45 chars
Intromerical
  • Flash, GIF, JPG
  • Animation: Max 8 seconds
45 chars
Half Banner
  • Flash, GIF, HTML, JPG
  • Animation: 15 seconds
45 chars
Sponsorship Bar
  • Various locations on article pages
  • GIF, JPG
  • Animation: static
45 chars
"Buzzbox" Ad
  • Flash, GIF, HTML, JPG
  • Animation: 15 seconds
45 chars
Web Tile
  • Right and Left Nav Bar in Content Areas
  • HTML, GIF, JPG
  • Animation: 15 seconds
45 chars
Web Button
  • HTML, GIF, JPG
  • Animation: 15 seconds
45 chars
Web Micro-Button
  • HTML, GIF, JPG
  • Animation: 15 seconds
8 chars
*Denotes Maximum File Size (file weight)

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Standard Ad Specifications

  • Please contact your account representative regarding specifications for integrated sponsorships or text.
  • The standard ad trafficking turn-around is 2 business days.
  • All advertising hyperlinks must allow our users to return to The Motley Fool web site via their browsers' "BACK" button.
  • All creatives must allow for both impressions and clicks to be tracked by The Motley Fool ad serving system. Ad creatives that can not be tracked by our ad serving system will not be accepted.
  • We allow a maximum of one creative rotation request every three weeks.

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Expandable Ad Specifications

  • Case-by-case basis. Ask your Foolish AE pre-contract.
  • File size and animation requirements are same as standard ads.
  • Max expansion size is standard unit plus 95,000 square pixels.
  • Must be click-initiated for expansion and sound.
  • Must have a close button and automatically close when rolled off.

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Flash Ad Specifications

Please supply the following when sending Flash creative:

  • .fla - the Flash movie file
  • .swf - the compressed version of the .fla
  • .gif - the fallback GIF image
  • URL - the linking URL for the ad

Please see our ad spec chart for size and animation limits. We will be using our own sniffer code, so there is no need to send any HTML unless background colors need to be specified.

For the .fla/.swf file:

To ensure the flash ads click through properly, make sure the action button in the .swf has the following piece of code loaded in it:

on (release) {
getURL (_level0.clickTag, "_blank");
}

Note:

  • All advertising hyperlinks must allow our users to return to The Motley Fool web site via their browsers' "BACK" button.
  • All creatives must allow for both impressions and clicks to be tracked by The Motley Fool ad serving system. Ad creatives that can not be tracked by our ad serving system will not be accepted.
  • We allow a maximum of one creative rotation request every three weeks.

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Intromercial Ad Specifications:

  • Flash, GIF, JPG - 3rd Party tags are accepted.
  • Cannot be clickable.
  • Dimensions: Max 640x480. (Please specify if creative is other than this size.)
  • Animation: Max 8 seconds.
  • File size: Max 39K

Additionally, please provide a 728x90 and 300x600. These can be clickable and will be served on the page following the intromercial.

Note:

  • Standard frequency capping is 1 intromercial per visitor per 24 hours.

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