Online advertising and research companies' shares traded mixed Friday, with Marchex Inc. rising more than others after saying its fourth-quarter loss widened but adjusted earnings and revenue beat analysts' expectations.
Late Thursday, the online advertising company reported a fourth-quarter loss applicable to common shareholders of 2 cents per share, compared with a loss of a penny per share in the year-ago quarter.
On an adjusted basis, the company earned 8 cents per share.
The company's revenue rose $4.4 million to $37 million.
Analysts polled by Thomson Financial were looking for adjusted earnings of 6 cents per share on $35 million in revenue.
Looking ahead, Marchex predicted 2008 revenue of over $150 million; analysts expect $150.8 million.
Morgan Joseph & Co. analyst James Leahy reiterated his "Buy" rating and $11 price target Thursday, attributing the company's "strong" fourth-quarter results to growth in Marchex's local advertiser base and the rising contribution from its VoiceStar acquisition.
In a note to investors, Banc of America Securities analyst Brian J. Pitz kept his "Neutral" rating but lowered his price target for the stock to $10 from $12, citing higher-than-anticipated investments in 2008.
Here's how some of the key online advertising and research companies fared in trading Friday:
Marchex Inc., rose 91 cents, or 12.1 percent, to $8.42.
ComScore Inc., rose 6 cents to $22.61.
Omniture Inc., declined $1.24, or 4.8 percent, to $24.59.
ValueClick Inc., rose 16 cents to $22.41.
Harris Interactive Inc., rose 6 cents to $2.48.
Miva Inc., fell 1 cent to $1.67.
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