Sector Glance: Web Ads, Analytics Fall

By Associated Press March 14, 2008 Comments (0)

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Shares of online advertising and Web analytics companies mostly declined along with the broader market Friday, though Omniture Inc.'s stock rose after a Robert W. Baird & Co. analyst upgraded it to "Outperform" in the wake of a recent share price drop.

Baird analyst Steven M. Ashley raised his rating to "Outperform" from "Neutral" and kept his $30 price target for the Web analytics company's stock in a client note Friday.

Ashley cited a recent decline in the company's share price for the change and said the drop was due partly to concerns of a possible slowdown in marketing spending.

Here's several how the key online advertising and Web analytics companies fared in trading Friday:

Omniture Inc. rose 58 cents to $21.92.

Miva Inc. was flat at $1.81.

Marchex Inc. fell 2 cents to $8.80.

ComScore Inc. fell 40 cents to $19.68.

ValueClick Inc. fell 31 cents to $17.47.

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