A new pay TV channel being set up by Paramount, MGM and Lionsgate has hired former Showtime executive Mark Greenberg to become its new chief executive.
Plans for the channel were announced last month after the studios could not reach a deal to continue to supply their movies to Showtime, the pay TV channel that belongs to CBS Corp.
Greenberg, whose hiring was announced Monday, spent 25 years in the cable business, including seven years at Time Warner Inc.'s HBO.
The channel and video-on-demand service is to launch by late 2009 with original shows and movies from Viacom Inc.'s Paramount and Paramount Vantage units, MGM, United Artists, and Lionsgate.
