Heelys names new chief financial officer

Heelys Inc., which makes wheeled shoes, on Wednesday named Lisa K. Peterson as senior vice president and chief financial officer.

Heelys' former CFO Mike Hessong said in May he was resigning to pursue other interests.

Peterson, 50, was previously executive vice president and CFO of jewelry retailer Friedman's Inc.

Heelys also named John Benton Price, 54, vice president of product. He was previously an executive at Foot Locker Inc.

He replaces Bob Byrne, who left earlier this year.

Heelys shares have fallen about 39 percent since the beginning of the year as the company faced weakening demand and a difficult retail environment.

In May, the company named Don Carroll president and chief executive. He replaced former FootAction USA President and Chief Executive Ralph T. Parks, who was interim chief executive since Jan. 29, when Michael G. Staffaroni resigned.

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