Sara Lee to clarify labels on bread brand

By Associated Press
July 22, 2008 | Comments (0)

Recs

0

Panic 2008... Profit 2009!

Fool -- Now's the time to invest! David and Tom Gardner's new book reveals their strategy for million dollar wealth.

Buy Now!

Food company Sara Lee Corp. has agreed to clarify labels showing the amount of whole grain contained in its Soft & Smooth bread.

The Downers Grove, Ill.-based company and food-labeling advocacy group, Center for Science in Public Interest, reached an agreement on the labels Monday.

The advocacy group claimed that Sara Lee's label on the Soft & Smooth bread were misleading because the product is made mostly from refined white flour.

Sara Lee says labels will now reflect that the bread is made up of 30 percent whole grains, instead of reading "whole grain goodness."

A spokeswoman for Sara Lee says the company is happy to make the changes and considered a more exact label for the Soft & Smooth bread before the advocacy group's criticism.

(This version CORRECTS Corrects to 'flour' steda 'flower.' APNewsNow.)

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

DocumentId: 689573, ~/articles/articlehandler.aspx, 1/8/2009 2:51:05 AM

Sign up for FREE Motley Fool site access to keep reading:

“Sara Lee to clarify labels on bread brand”

Signing up allows you to comment on articles and on the discussion boards.

It's completely FREE and will take only 10 seconds.

Privacy / Legal Information

We will use your email address only to keep you informed about updates to our web site and about other products and services that we think might interest you. The Motley Fool respects your privacy. Please read our Privacy Statement

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.