New stuff from Hershey's: The candy maker's latest

A rundown of Hershey's new products this year:

_ Hershey's Bliss. Released in March. Rich chocolate bites made in three flavors: Milk chocolate, dark chocolate and milk chocolate with a "meltaway" center. Designed to appeal to busy women who are 25 to 49 years old.

_ Starbucks Chocolate collection, marketed by Starbucks Coffee Co. and made by Hershey. Released in March. Products include: chocolate-covered coffee beans; milk chocolate, dark chocolate and mocha dark chocolate bars; chocolate squares and truffles that come in various tea and coffee flavors.

_ Reese's Whipps. Released late last year. Bars filled with peanut butter and nougat, designed to be a lower fat product targeted at people who are watching their consumption.

_ Teeth whitening gum and mini-mint tins. To be released later this year. Variations on existing Ice Cube and Ice Breakers gum and mint lines.

_ Reese's Select Clusters. Released earlier this year. Bagged rich chocolate candies featuring peanuts, pecans, peanut butter and caramel.

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Source: The Hershey Co.