It's getting to be a bit much, isn't it -- these product placements in the movies? From McDonald's(NYSE: MCD) grub in Spy Kids 2 to literally dozens of corporate pitches during Minority Report, the line between filmed entertainment and paid sponsorship is starting to blur.

While these deals are usually struck on a film-by-film basis, Disney's(NYSE: DIS) edgy Miramax Films division and the beermeisters at Coors(NYSE: RKY) are teaming up for a product placement mega-deal that will feature the Coors brew brand in 15 different movies.

Is it worth it to subsidize rising movie-production costs with practices that might risk the film's integrity? For the sponsor, it seems like a sound strategy. From the theatrical releases to the televised broadcasts and retail video sales that follow, the company is assured of perpetual advertising.

While you can use TiVo(Nasdaq: TIVO) or any ad-skipping method of choice to blast through traditional televised commercials, you can't escape advertisements if marketing is wedged into the storyline.

But what about the moviemakers? If the sell-out approach disappoints film critics, and that trips up the box office, did Hollywood sell more than it bargained for? Stay tuned.