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<THE RULE BREAKER PORTFOLIO>

Rankings of Global Brands Calculated by Brand Consultancy Interbrand Newell and Sorrell

(Source: Reuters)

  1. Coca-Cola
  2. Microsoft
  3. IBM
  4. General Electric
  5. Ford
  6. Disney
  7. Intel
  8. McDonald's
  9. AT&T
  10. Marlboro
  11. Nokia
  12. Mercedes
  13. Nescafe
  14. Hewlett-Packard
  15. Gillette
  16. Kodak
  17. Ericsson
  18. Sony
  19. Amex
  20. Toyota
  21. Heinz
  22. BMW
  23. Xerox
  24. Honda
  25. Citibank
  26. Dell
  27. Budweiser
  28. Nike
  29. Gap
  30. Kelloggs
  31. Volkswagen
  32. Pepsi-Cola
  33. Kleenex
  34. Wrigley's
  35. AOL
  36. Apple
  37. Louis Vuitton
  38. Barbie
  39. Motorola
  40. Adidas
  41. Colgate
  42. Hertz
  43. IKEA
  44. Chanel
  45. BP
  46. Bacardi
  47. Burger King
  48. Moet & Chandon
  49. Shell
  50. Rolex
  51. Smirnoff
  52. Heineken
  53. Yahoo!
  54. Ralph Lauren
  55. Johnnie Walker
  56. Pampers
  57. amazon.com
  58. Hilton
  59. Guinness
  60. Marriott

 

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